Founded in 1926 in the city of Sanjo, in the heart of Niigata Prefecture, SUWADA is an iconic Japanese brand that embodies artisanal excellence passed down through generations. Initially specializing in cigar cutters and straight razors, the brand is now globally recognized for its nail clippers, renowned for their unparalleled precision and considered by many to be the best in the world.
Origins: Sanjo, the cradle of Japanese metalworking
Sanjo is a city with a long tradition of blacksmithing. Since the Edo period, it has been renowned for its metal craftsmen, known for producing agricultural tools, swords, and cutting instruments. It is in this environment that SUWADA was born, drawing inspiration from the ancestral skills of Japanese blacksmiths.
The brand's first products were cigar cutters, quickly followed by straight razors. The pursuit of perfection in sharpness, cutting ability, and ergonomics already guided the workshop’s work, soon earning it a name in Japan.
The SUWADA revolution: the precision nail clipper
In the 1970s, SUWADA decided to focus on an everyday object that had long been overlooked: the nail clipper. The brand’s approach was radically different. Instead of a soulless mass-produced item, SUWADA created a surgical-grade instrument, with flawless sharpness and a curve precisely designed to follow the natural shape of the nail.
Each piece is hand-forged from surgical stainless steel, then polished, adjusted, and tested one by one in the Sanjo workshop. The cutting motion is clean, requiring no excessive pressure and causing no keratin splintering — a crucial detail, especially for fragile or ingrown nails.
Where beauty meets functionality
SUWADA nail clippers are beautiful. Minimalist, ergonomic, and durable — their design is both pure and distinctly contemporary. They have become cult objects in the world of personal care, used by podiatrists, manicure professionals, and discerning individuals alike.
The range has expanded: classic nail clippers, models for thick nails, left-handed versions, nail files, cuticle nippers… Each tool is designed as an extension of the hand, crafted with an exceptional standard of manufacturing quality.
A sustainable and ethical commitment
In a world dominated by disposability, SUWADA embraces a different philosophy. Their nail clippers are made to last for decades — even a lifetime. The brand offers maintenance and sharpening services, allowing their tools to be used indefinitely. It is a return to Japanese common sense: to value what is well made, to preserve it, to honor it.
SUWADA today: tradition and innovation
Still based in Sanjo, SUWADA has preserved its artisanal spirit while opening up to the world. The company headquarters, with its minimalist architecture combining wood, steel, and glass, houses a workshop open to the public, an exhibition space, and a garden inspired by Japanese nature — a true tribute to refined simplicity.
Featured in the most cutting-edge concept stores and included in many design museums, SUWADA now embodies a certain idea of quiet luxury: the perfect tool, designed to last, crafted with patience and precision.
Small Clothespin-Inspired Nail ClipperCompact nail clipper inspired by traditional Japanese clothespins.
