Serums: The Essence of Targeted Skincare

While cleansing and lotion are essential for preparing the skin, serum is not strictly necessary. However, it is a key element of the Japanese skincare routine. Packed with active ingredients, it targets specific concerns such as dark spots, wrinkles, dehydration, and imperfections.

Why use aqueous and oil-based serums?

Aqueous serums have a lightweight texture and absorb quickly. They are ideal for deep hydration, plumping the skin, and addressing concerns such as radiance and firmness. On the other hand, oil-based serums are rich in lipids and provide protection by strengthening the skin barrier. They are particularly valued for their effects on skin elasticity and their anti-aging benefits, deeply nourishing the skin and preventing sagging.

What are bi-phase serums?

Bi-phase serums combine an aqueous phase and an oil phase. This dual texture allows for hydration and nourishment in a single step while reinforcing the skin barrier. Before application, simply shake the bottle to mix both phases. This type of serum is ideal for combination or tired skin, offering both lightness and protection while maintaining skin integrity.

Why are they sometimes used as boosters?

Serums can be used alone, but they can also act as boosters to enhance the effectiveness of other skincare products. In the Japanese skincare routine, some serums are applied before lotion to prepare the skin and maximize the absorption of subsequent products. For example, a serum rich in hyaluronic acid can be applied before a moisturizer to enhance hydration. Similarly, a vitamin C serum will boost the brightening and antioxidant effects of an anti-spot cream.

What is the No.1 serum in Japan?

The most popular serum in Japan is the Liposome Advanced Repair Serum. Known for its repairing and hydrating power, it helps strengthen the skin barrier and improve resilience against external aggressions. This serum is a true bestseller, selling one million units per year in Japan, and has won 200 awards for its effectiveness and innovation. Its liposome technology enables optimal absorption of active ingredients for deep and lasting effects.

What is the difference between essences and serums?

Essences have a more fluid texture and prepare the skin to absorb the active ingredients of the following treatments. They act as a bridge between lotion and serum by enhancing the penetration of active ingredients. Serums, on the other hand, are more concentrated and target specific skin concerns.

How to use them correctly?

When? Morning and evening, depending on your needs.

How? Always apply on clean skin, previously hydrated with a lotion.

Application order? Booster serum → Lotion → Essence → Aqueous serum → Oil-based serum → Cream

Serums are highly effective treatments that visibly transform the skin when properly selected and applied. For radiant and balanced skin, the key is to choose a serum suited to your needs!