RUHAKU: Japanese Organic Skincare Inspired by Okinawa
Originally from Okinawa, in southern Japan, RUHAKU develops organic skincare inspired by the botanical resources of its native island. The brand combines natural ingredients, cosmetic research and Japanese expertise to create a complete facial skincare range.
Its products carry Ecocert organic certification, which sets standards for the sourcing and processing of ingredients. This commitment places carefully selected formulations and environmental responsibility at the heart of RUHAKU's identity.
Gettou: An Iconic Okinawan Plant at the Heart of RUHAKU Skincare
Gettou, also known as shell ginger (Alpinia zerumbet), is a plant from the ginger family traditionally found in Okinawan culture. It thrives in the archipelago's sunny, coastal climate and is one of RUHAKU's signature ingredients.
Its leaves are particularly valued for their antioxidant compounds. RUHAKU incorporates gettou into its skincare formulas to complement routines focused on maintaining skin comfort and radiance. This botanical ingredient is central to the identity and sensory experience of the collection.
A Four-Step Japanese Facial Skincare Routine
The RUHAKU collection allows you to create a complete skincare ritual, from cleansing to nourishing treatments.
Cleanse and Remove Makeup: The cleansing oil removes makeup and impurities. The gentle clarifying soap completes the cleansing process, while the foaming net helps create a rich, generous lather.
Hydrate: The hydrating and revitalising lotion provides the first skincare step after cleansing, helping prepare the skin for subsequent treatments.
Nourish with Overnight Care: The night serum combines ingredients such as tamanu oil and gettou extract in a nourishing formula enriched with botanical oils.
Maintain Skin Comfort: The ultra-hydrating cream completes the routine, while the sheet mask offers a more intensive, occasional skincare treatment.
This progressive approach makes it easy to adapt textures and application steps to your skin's needs, without unnecessarily adding more products to your routine.
Organic Japanese Skincare with Sensory Textures
Beyond gettou, RUHAKU incorporates a variety of naturally derived ingredients into its formulas. Botanical oils, plant extracts and hydrating ingredients feature throughout the collection of cleansing oils, lotions, serums and creams.
The cleansing oil transforms into a milky texture when mixed with water, making it easy to rinse away. The lotion has a rich, substantial consistency, while the night serum offers an oil-based treatment. Each product brings its own texture and application ritual to the skincare routine.
Discover RUHAKU at Bijo;: Japanese Beauty Rituals from Okinawa
From cleansing oil to sheet masks, the RUHAKU selection at Bijo; brings together the essentials of a facial skincare routine inspired by Okinawa.
The Trial Set and Ritual Set gift sets also offer an opportunity to discover several of the brand's products or experience the different steps of its skincare ritual.
With its certified organic approach and signature botanical ingredient, gettou, RUHAKU offers a distinctive vision of Japanese skincare, where the natural resources of Okinawa meet the essential gestures of everyday beauty.
