RUHAKU, the first organic skincare brand from Okinawa, the legendary island of longevity, certified by Ecocert, harnesses the exceptional power of Gettou leaves for visibly younger-looking skin.
OKINAWA: the island of longevity
Okinawa, in southern Japan, is renowned for the longevity of its inhabitants. Its unique plants, capable of surviving extreme sea winds and intense UV, are rich in powerful antioxidants. These antioxidants, extracted from Gettou leaves, contribute to skin health and beauty.
GETTOU: THE TREASURE OF OKINAWA
Gettou, a plant in the ginger family, thrives in harsh environments and contains 30 times more polyphenols than red wine. Its water and essential oil are recognized for their anti-ageing benefits. RUHAKU uses only Gettou grown on the sacred island of Hamahiga, organically certified by JAS.
THE MINIMALIST RUHAKU RITUAL: 6 PRODUCTS
RUHAKU offers a simple 4-step routine designed to hydrate, purify, and protect the skin while preventing oxidation.
STEP 1: CLEANSE
The organic cleansing oil removes makeup and impurities without disrupting the skinâs natural barrier. Formulated with natural AHAs, it gently exfoliates to reveal a luminous, refined complexion.
Price: âŹ45 / 100 ml
This solid soap, enriched with Okinawa clay and Gettou extract, deeply cleanses while maintaining hydration. Its artisanal process takes 90 days to create a creamy, skin-friendly lather.
Price: âŹ24 / 80 g
Made from eco-friendly biodegradable fibers, this net creates a fine, creamy foam for deep yet gentle cleansing. Use it with the soap to optimize lather.
Price: âŹ5
STEP 2: PURIFY
HYDRATING AND REGENERATING LOTION
This organic lotion envelops the skin in intense, long-lasting moisture thanks to its rich texture. Okinawan sea salt and sea grapes smooth and soften, while Gettou helps prevent UV damage.
Price: âŹ40 / 100 ml
STEP 3: REGENERATE
This night serum revitalizes the skin while you sleep, reducing signs of fatigue and helping prevent the appearance of wrinkles. Enriched with Tamanu oil and Gettou extract, it nourishes and repairs in depth.
Price: âŹ58 / 17 ml
A sheet mask infused with a creamy emulsion to hydrate and soothe. Perfect for a moment of relaxation, it preserves skin elasticity and radiance thanks to Tamanu and Gettou.
Price: âŹ10 / 1 pc | âŹ48 / 5 pcs
STEP 4:
RECHARGE
This cream deeply hydrates while protecting the skin from dryness. Aloe vera, ceramides, and Gettou extract form a protective barrier against external aggressors.
Price: âŹ54 / 30 g
NEW: RUHAKU RITUAL SET
Complete 7-Product RUHAKU Routine
RUHAKU: SIMPLE, EFFECTIVE, ORGANIC CARE
With RUHAKU, discover the secret of Japanese beauty for radiant, vibrant skin.
Price: âŹ259.02
Pouch of 4 RUHAKU Mini Products
Cleansing Oil â 12 mL
Gentle Clarifying Soap â 13 g
Hydrating and Regenerating Lotion â 20 mL
Ultra-Hydrating Cream â 6 g
Price: âŹ35
