RUHAKU, the first organic skincare brand from Okinawa, the legendary island of longevity, certified by Ecocert, harnesses the exceptional power of Gettou leaves for visibly younger-looking skin.
OKINAWA: The Island of Longevity
Okinawa, located in southern Japan, is renowned for the longevity of its inhabitants. Its unique plants, capable of surviving extreme conditions like intense sea winds and UV exposure, are rich in powerful antioxidants. These antioxidants, extracted from Gettou leaves, contribute to healthy and beautiful skin.
GETTOU: THE TREASURE OF OKINAWA
Gettou, a plant from the ginger family, thrives in harsh environments and contains 30 times more polyphenols than red wine. Its water and essential oil are celebrated for their anti-aging properties. RUHAKU exclusively uses Gettou cultivated on the sacred island of Hamahiga, certified organic by the JAS organization.
THE MINIMALIST RUHAKU RITUAL: 6 PRODUCTS
RUHAKU offers a simple 4-step routine designed to hydrate, purify, and protect the skin while preventing oxidation.
STEP 1: CLEANSE
1. CLEANSING OIL
This organic cleansing oil removes makeup and impurities without disrupting the skin’s natural barrier. Formulated with natural AHAs, it gently exfoliates to reveal a radiant complexion and refined texture.
Price: €45 / 100 ml
2. GENTLE CLARIFYING SOAP
This solid soap, enriched with Okinawa clay and Gettou extract, deeply cleanses while maintaining hydration. Its artisanal production process takes 90 days to create a creamy lather that is gentle on the skin.
Price: €24 / 80 g
3. FOAMING NET
Made from biodegradable eco-friendly fibers, this net creates a fine, creamy lather for gentle yet thorough cleansing. Use it with the soap to optimize the foam.
Price: €5
STEP 2: PURIFY
MOISTURIZING AND REGENERATING LOTION
This organic lotion envelops the skin in intense and long-lasting hydration with its rich texture. Marine salt and Okinawa sea grapes smooth and soften the skin, while Gettou prevents UV damage.
Price: €40 / 100 ml
STEP 3: REGENERATE
REPAIRING NIGHT SERUM
This night serum revitalizes the skin while you sleep, reducing signs of fatigue and preventing the appearance of wrinkles. Enriched with Tamanu oil and Gettou extract, it deeply nourishes and repairs the skin.
Price: €59 / 17 ml
ULTRA HYDRATING SHEET MASK
A sheet mask infused with a creamy emulsion to hydrate and soothe. Perfect for a relaxing moment, it preserves the skin's elasticity and glow with Tamanu and Gettou.
Price: €10 / 1 pc | €48 / 5 pcs
STEP 4: RECHARGE
ULTRA HYDRATING CREAM
This cream provides deep hydration while protecting the skin from dryness. Aloe vera, ceramides, and Gettou extract form a protective barrier against external aggressions.
Price: €54 / 30 g
NEW: RUHAKU RITUAL SET
Complete 7-Step RUHAKU Skincare Routine
RUHAKU: SIMPLE, EFFECTIVE, AND ORGANIC CARE
With RUHAKU, discover the secret of Japanese beauty for radiant, vibrant skin.
Price: €275
