
JOURNAL BEAUTÉ
Japanese Longevity
Our founder, Keiko Suyama, shares her Japanese perspective on longevity: an approach that doesn’t seek to stop time, but to embrace it.

NEW
Bijo; Scented Incense
Developed and crafted in Japan in collaboration with Kunjudo, in Awaji, Hyogo Prefecture, this collection was born from our desire to translate the world of Bijo; through fragrance, ritual, and the distinctly Japanese gesture of lighting incense to subtly transform the atmosphere of a space.

BEAUTY TECH
Liftlogy
The premium beauty device developed by YA-MAN to help tone and stimulate the muscles of the face and body.

Beauty Tools Workshop
Learn to master your Beauty Tool.

Plamine
A next-generation brush combining EMS, red and blue LED light, negative ions, and scalp massage.
Our new products
Explore the latest additions and get an exclusive first look at new arrivals from our curated selection of Japanese brands.
Best-Sellers
Discover the most-loved skincare products and accessories from our Japanese brands, carefully selected for their craftsmanship, effectiveness and distinctive character.
Beauty Tools
Japanese innovations and exceptional accessories: explore our selection of beauty tools to elevate your rituals and discover new ways to care for your skin.
Bijo; Collections
Explore our carefully curated collections to discover new brands, new rituals and beauty essentials tailored to your preferences.
Japanese serums
Scalp care
JAPANESE WELLNESS
Essential oils
Hand creams and lotions
Japanese skincare mask
Our Brands
Discover the Japanese brands and beauty houses that make up the world of Bijo;. From traditional craftsmanship and cutting-edge innovation to distinctive ingredients and everyday objects, each brand brings its own unique vision of beauty and skincare.
COREFIT
RUHAKU
YA MAN
DECORTÉ
FAITH
LOVECHROME
Experiences & Treatments
Discover the different ways to immerse yourself in the world of Bijo: Japanese-inspired facial treatments, express experiences, workshops and hands-on sessions exploring beauty tools. Each experience is designed to introduce you to new techniques, help you care for your skin and explore a different approach to Japanese beauty.
Auricular Acupressure
La samaritaine
Express Lifting with the Face Pointer
La samaritaine
Individual Master Beauty Tool Workshop
BIËN;
Bijo Signature Treatment
Le BON MARCHÉ
Express Scalp Lifting
La Samaritaine
· 3 MIN
Kumano, the cradle of brush craftsmanship in Japan
Lire l’article
· 3 MIN
Imabari, the Japanese excellence in premium towels
Lire l’article
· 10 MIN
Japanese Longevity: The Art of Aging Well, by Keiko Suyama
Lire l’article
· 6 MIN
Masks: A Key Step in Layering
Lire l’articleOur (real) reviews
and in the world
With the words of
and in the world
Our Shops
Step inside our Bijo; boutiques in Paris and explore our curated selection of skincare, beauty tools and Japanese brands. Our team is here to welcome you and offer personalised advice to help you find the products and rituals best suited to your needs.
Paris 6th
Boutique Biën;
Le Bon Marché
Bijo; Beauty Bar
Paris 1st
La Samaritaine
Le Bon Marché



