The final step in the Japanese skincare ritual, the moisturizing cream plays a very specific role in a complete beauty routine. While it is often the only step in a Western routine, it alone cannot fulfill all the functions of comprehensive skincare. Its role is not to add moisture to the skin, but to lock in hydration provided by the previous steps, while protecting the skin from external aggressions.
Why is the cream applied last?
In the logic of Japanese layering, skincare products are applied from the lightest to the richest. The cream, with its denser texture and higher molecular weight, stays on the surface to form a protective layer. It acts as a shield:
- It limits the evaporation of water contained in the skin (transepidermal water loss).
- It slows down the penetration of harmful particles such as pollution, dust, or certain allergens.
- It extends the effectiveness of the active ingredients in the lotion, serum, or essence.

What are the benefits for the skin?
- It maintains the hydration acquired throughout the routine.
- It strengthens the skin barrier, essential for healthy skin.
- It provides comfort, improves suppleness, and preserves softness.
- It adapts to different skin types and times of day thanks to its variety of textures.
How to choose the right texture?
Depending on your skin type or the time of application, some textures may be more suitable than others:
Creamy texture: ideal for long-lasting hydration without heaviness.
→ Ultra-hydrating Cream RUHAKU
Fluid texture: for a light, fresh, and imperceptible finish.
→ Regena Facial Milk Waphyto
Rich texture: perfect as a regenerating night cream for skin in need of comfort.
→ Liposome Cream
Mousse texture: melts upon contact with the skin for a matte and silky finish.
→ Makanai Moisturizing Cream
When and how to apply your cream?
When? In the morning, as the final skincare step, after lotion and serums, before sun protection. In the evening, it can be replaced or complemented with a richer cream.
How? Apply a small amount to clean, hydrated skin. Gently spread over the face and neck without excessive massaging to preserve the hydrolipidic film.
Selection of Japanese Creams
Velvety, non-greasy texture. Formulated with 38% rice ferment, postbiotics, niacinamide, and rice oil. Ideal for maintaining skin balance and long-lasting hydration throughout the day.
An airy texture that melts into the skin for a matte and soft finish. Suitable for combination skin or oily zones.
Night treatment with botanical extracts. Rich texture for regenerating and soothing action during sleep.
Light and fluid texture, ideal for comfortable daytime hydration. Nourishing botanical formula.
Intense hydration in a melting texture. Rich in antioxidants from Okinawa's gettou plant, this cream protects, nourishes, and smooths the skin.
Concentrated formula with plant-based adaptogens to help the skin resist environmental stress while keeping it soft and hydrated.
High-performance repair treatment. Sensory texture enriched with liposomes for deep hydration and skin restructuring.