Journal

As the final step in the Japanese skincare ritual, moisturizer plays an essential role in a complete beauty routine. It...

In a world where sun protection, comfort, and sustainability are becoming priorities, the brand Sasawashi offers an elegant and natural...

At Bijo;, we have been following the progress of Japanese beauty tech for years to bring you the most effective,...

Seasonal Tips My Spring Recommendations Keiko Suyama — Spring 2026 | 4 min read Watch the full routine in video...

Among the skincare rituals inherited from Japan, double hydration holds a central place in Decorté’s philosophy. Unlike conventional routines, this...

While cleansing and lotion are essential for preparing the skin, serums refine the routine by addressing more specific needs. In...

DECORTÉ, a prestigious Japanese brand, is part of the KOSÉ group, one of Japan's two largest cosmetics companies alongside Shiseido....

The world of beauty tech uses various electrical technologies to improve skin quality and tone facial muscles. Among them, microcurrent,...

The Slim Cera is a beauty tool that has stood out thanks to its exceptional effectiveness on skin texture and...

Located in Ehime Prefecture, on Shikoku Island, the city of Imabari has been for over a century the birthplace of...

Nestled in Hiroshima Prefecture, the city of Kumano is renowned worldwide for its ancestral expertise in brush-making. Originally crafted for...

The highly anticipated book will be released on February 20! The self-massage, yoga, and face taping guide written by Sylvie...

What is EMS? Electrical Muscle Stimulation (EMS) uses electrical impulses to mimic natural nerve activity and induce muscle contractions. Long...

Understand and Apply Japanese Double Cleansing for Perfectly Clean Skin.

Japan, a country of harmony and refinement, is globally renowned for its sophisticated beauty rituals and holistic approach to well-being....