Retrospective on Bijo; and Biën;
November 8, 2016 - First Bijo; Pop-Up Store at Atelier Blanc Manteau, Paris
Bijo; made its debut in a Japanese gallery in the heart of the Marais district in Paris, introducing Japanese beauty to the Parisian public. This inaugural event showcased nine carefully selected brands to represent the harmony between Japanese tradition and innovation. Visitors could explore various themes: skincare, hand care, hair care, traditional crafts, and high-tech accessories. Among the featured brands were Eau de Ki, KOBAKO, MAKANAI, Panasonic beauty, RUHAKU, Shaquda, Slim Cera, SUWADA, and uka, each embodying Japanese art and precision.
April 2017 - Bijo; at Japan Store, Isetan Mitsukoshi, Paris
Following its initial success, Bijo; was invited to the Japan Store, Mitsukoshi Isetan, at the Japanese Cultural Center in Paris. This edition, titled “Uruwashi Beauty,” celebrated the Japanese concept of graceful beauty, featuring 14 brands around enriched themes: inner beauty, perfumes, and incense. Shaquda, Slim Cera, Sumitan, Airo air design, and Alty were among the invited brands, symbolizing the balance between tradition and modernity.
August 2019 - Bijo; Pop-Up at Bon Marché Rive Gauche
For its third edition, Bijo; was invited to set up its pop-up at Bon Marché Rive Gauche, the iconic department store in Paris. This month-long event showcased a sophisticated selection of Japanese beauty and craftsmanship products. Beauty workshops were held throughout the summer, offering introductions to Japanese skincare rituals, such as anti-aging facial massage, skin diagnostics, scalp care, and an introduction to cultural practices like Kôdô (the art of Japanese incense appreciation).
November 2019 - Launch of Online Store www.bijo.paris
In response to growing demand, Bijo; launched its online store, allowing a wider audience to access a selection of Japanese beauty and lifestyle products year-round.
2020 - Winter and Summer Bijo; Pop-Up Stores at Bon Marché Rive Gauche
In 2020, as wellness became essential, Bijo; returned to Bon Marché with two pop-ups focused on Japanese-style wellness and self-care. The store offered wellness and care products designed to create relaxation rituals at home. This edition included skincare, body care, and lifestyle products, bringing Parisians a moment of serenity inspired by Japanese traditions.
October 2020 - Bijo; at Pantechnicon, London
Bijo; expanded its mission to the United Kingdom with a pop-up at Pantechnicon in London, offering Londoners a unique glimpse into Japanese beauty rituals and aesthetics.
December 2020 - Christmas Pop-Up and Furoshiki Bar at Bon Marché
For the holiday season, Bijo; introduced an original concept at Bon Marché: a furoshiki wrapping bar, offering gift wrapping with organic linen and dried flowers. This pop-up showcased Japanese beauty, along with home fragrances and lifestyle items, for luxurious and sustainable gifts.
July-August 2021 - Summer Pop-Up at Bon Marché
For its fifth edition, Bijo; celebrated Japanese summer traditions with the theme “Natsuyasumi” (summer vacation). This selection included over 30 brands in skincare, wellness, and craftsmanship. A wider range of accessories, including beauty rollers, cleansing brushes, luxurious towels, and bath salts, was offered. Emerging brands for sensitive and young skin also enriched the skincare lineup, inviting visitors to explore the Japanese holistic approach to daily beauty.
January 2022 - Permanent Installation of Bijo; at Bon Marché Rive Gauche
In 2022, Bijo; established its permanent Beauty Bar at Bon Marché, offering a space where customers can experience the best of Japanese beauty year-round. Located at the Loft de la Beauté, Bijo; showcases a rotating selection of exclusive Japanese brands that combine traditional ingredients with innovative techniques. The space embodies the Japanese art of “layering” and facial muscle stimulation, featuring treatments with high-tech tools such as microcurrent rollers and nanometer facial misters, highlighting Japan's commitment to beauty innovation.
November 4, 2022 - Opening of Biën; in Paris
Biën; opened its doors as a pioneering concept store dedicated to Japanese beauty, design, and lifestyle in the 6th arrondissement of Paris. Co-founded by Keiko Suyama and Sadaharu Hoshino, this unique space aims to create a bridge between Japanese aesthetics and Parisian taste. Located in a historic building near the Odéon Theatre, Biën; is designed around the concepts of Bi (beauty) and ën (connection and space). The layout respects yin and yang: the left side, “yin,” is dedicated to Japanese arts and craftsmanship, while the right side, “yang,” features beauty and wellness products.
A central bar made of Japanese cypress, developed in collaboration with Ryuichi Sakamoto’s More Trees organization, offers tea tastings and personalized consultations. The mezzanine hosts workshops on techniques such as furoshiki wrapping and self-massage, reinforcing Biën;'s commitment to sharing Japanese wellness practices.
July 2023 - Bijo; Beauty Studio at Institut du Bon Marché
The Bijo; Beauty Studio, inspired by Japanese tea salons, opened within Bon Marché, offering a multi-sensory beauty experience based on the “Five Senses of Japan”. Services are divided into “Bijo; Daily,” quick treatments such as express lifting, scalp massage, and makeup sessions, and “Bijo; Signature,” treatments that combine traditional techniques with high-tech Japanese beauty tools. The Beauty Studio has become a sought-after destination for Parisians to experience the meticulous art of Japanese self-care.
This journey, marked by enriching collaborations and iconic locations, would not have been possible without our clients. Thanks to your passion and constant demand for quality products and rituals, we have been able to grow and establish ourselves in Paris and beyond. Your support and trust are at the heart of every advancement of Bijo; and Biën;. We sincerely thank you for being part of this journey, and we look forward to continuing to surprise and accompany you in your own Japanese wellness rituals.
