Beauty Tool of the Year
Arriving at Bijo; at the end of 2023, the Face Pointer II quickly established itself as an essential reference in our Beauty Tools selection.
Recommended by natural lifting experts such as Sylvie Lefranc and the founders of LB Facialiste, it is now the best-selling beauty tool at Bijo;.
Precise, ergonomic, and incredibly effective, it is revolutionizing facial sculpting and perfectly embodies the combination of Japanese innovation and facial massage expertise.
Face Pointer II
COREFIT The Japanese beauty tool that has become the benchmark for natural lifting.
Makeup Remover of the Year
The first Japanese certified organic brand to arrive in Europe in 2017, RUHAKU has won hearts with its natural formulas enriched with gettou, the iconic Okinawan plant known for its antioxidant properties.
Its cleansing oil effectively removes makeup while respecting the skin's balance. Sensory, gentle, and perfectly suited for daily use, it has become the reference in our selection.
Regenerating Cleansing Oil
RUHAKU A sensory oil that removes makeup and impurities while preserving the skin's comfort.
Cleanser of the Year
This rice ferment soap is part of an ethical approach that supports Japanese rice fields while promoting the social and professional inclusion of people with disabilities.
Fragrance-free and featuring a generous foam, it gently cleanses the skin while providing comfort and softness. A trusted favorite that naturally earns its place among the Bijo; community's top choices.
Rice Ferment Soap
BIZEN A gentle, fragrance-free soap that respects the skin's natural balance.
Lotion of the Year
Created from an ancestral recipe combining eight Asian medicinal plants and four European plants, Eau de Ki is fermented for six months to develop the full richness of its active ingredients.
Its lightweight texture, delicate fragrance, and effectiveness make it the most appreciated hydrating lotion in our 2025 selection. A true invitation to rediscover luminous, balanced, and revitalized skin.
Eau de Ki
EAU DE KI An exceptional fermented lotion that hydrates, brightens, and balances the skin.
Serum of the Year
With its blend of rosehip, evening primrose, and pomegranate oils, the RUHAKU night serum supports the skin during its natural nighttime regeneration process.
Loved for its comfort and sensory experience, it leaves the skin feeling softer, more radiant, and intensely nourished upon waking. The many 5-star reviews collected this year naturally earn it a place among the Bijo; community's greatest favorites.
Regenerating Night Serum
RUHAKU A concentrate of botanical oils to nourish, repair, and illuminate the skin overnight.
Mask of the Year
Behind its refined packaging lies a true expert treatment. Thanks to its bamboo fiber, the MITOMO mask perfectly conforms to the contours of the face to optimize the delivery of active ingredients.
The combination of collagen and lithospermum provides intense hydration, plumps the skin, and reveals its natural radiance. A sensory experience that explains its success among our customers.
Collagen & Lithospermum Mask
MITOMO A bamboo fiber mask that hydrates, plumps, and brightens the complexion.
Moisturizing Cream of the Year
RUHAKU confirms its success once again with this moisturizing cream, which has become an essential part of daily skincare routines.
Its melting texture, immediate comfort, and natural formula make it a simple, effective, and deeply sensory treatment. A trusted favorite that consistently ranks among Bijo;'s best-selling products.
Ultra Moisturizing Cream
RUHAKU A daily cream that provides long-lasting hydration while protecting the skin's natural balance.
Hair Care Product of the Year
With its dual cleansing and strengthening action, the Wake Up! Shampoo provides hair with the essential amino acids it needs to regain strength and vitality.
Hair appears fuller, stronger, and incredibly soft to the touch. An effective formula enhanced by the unique sensory experience that defines uka.
Wake Up! Shampoo
UKA A strengthening shampoo that restores strength, softness, and volume to the hair.
Hair Accessory of the Year
A true everyday essential, the KOBAKO Soft Hair Brush effectively detangles hair while gently massaging the scalp.
Its ergonomic design and softness make it an accessory that easily slips into your bag. A timeless classic adopted both at home and on the go.
Hair Brush Soft
KOBAKO A soft brush that gently detangles hair while stimulating the scalp.
Makeup Product of the Year
A true Japanese beauty icon, Love Liner has become the favorite eyeliner of our community thanks to its precision and elegant range of shades.
Black, Brown, Dark Brown, Rose Brown, Milk Brown, or Mocha Grege: each of its six colors allows you to customize your look with subtlety. Its ultra-fine tip and long-lasting formula deliver a precise line, from the most natural to the most intense style.
Love Liner
MSH The iconic Japanese eyeliner with an ultra-precise tip and flawless wear.
Sunscreen of the Year
A true essential in any anti-aging routine, Sun Shelter effectively protects the skin from UV rays while providing long-lasting hydration.
Its lightweight, invisible, and comfortable texture makes application enjoyable throughout the day, without leaving a white cast. A sunscreen that is as effective as it is elegant, reflecting Decorté's expertise.
Sun Shelter SPF50+
DECORTÉ A high-performance sunscreen that hydrates while preserving the skin's natural radiance.
Beauty Accessory of the Year
Selected by Sylvie Lefranc and developed for the release of her book co-written with Ena Narumi, Face Tape quickly became an essential part of facial yoga and self-massage rituals.
Easy to use and particularly effective, it supports the skin overnight to help release tension and preserve tissue flexibility. A new essential already embraced by many natural beauty enthusiasts.
Face Tape
BIJO; Kinesiology tapes designed to support natural facial beauty rituals.
Japanese Beauty Celebrated by You
The Bijo; Awards 2025 are much more than a ranking. They reflect the products that have accompanied you throughout the year — the ones you have recommended, repurchased, and incorporated into your daily routines.
Innovative beauty tools, expert skincare, makeup, or accessories: each of these essentials embodies the high standards, sensorial experience, and craftsmanship that define Japanese beauty.
Discover or rediscover this selection and let yourself be inspired by the must-have products that shaped the year at Bijo;.
