Bijo; Awards 2025: your favorite Japanese beauty essentials
In Japan, the @cosme website is now visited by one-third of Japanese women aged between 20 and 40, making this Japanese platform a true national reference! Every year, the Cosme Awards highlight the skincare products and beauty tools that have captured the hearts of Japanese women and men, and among them, many products from our selection have made it to the top 5.
This year at Bijo;, inspired by this tradition, we have created our own selection: the Bijo; Awards. A celebration of Japanese excellence, driven by natural formulas and sensorial textures that have won over our customers.
So whether it is your first visit to our site or our products are already part of your daily routine, this selection is meant to inspire you all, without exception! Without further ado, here are the Bijo; Awards 2025, with only one selection criterion: your favorite products of the year, the ones you bought and repurchased, with ever more positive reviews.
Beauty Tool: The Face Pointer II by COREFIT
Launched at Bijo; at the end of 2023, the Face Pointer II quickly became a must-have in our Beauty Tools selection. Endorsed by many natural lifting experts such as Sylvie Lefranc and the founders of LB Facialiste, it quickly became the best-selling beauty tool at Bijo;!
Precise and ergonomic, the Face Pointer II revolutionizes facial massage. Ranked No.1 in the Bijo; selection in its category, it perfectly embodies the alliance between Japanese tradition and modern expertise.
Cleansing Oil: RUHAKU Cleansing Oil
The first Japanese certified organic brand to arrive in Europe in 2017, RUHAKU enchants with its simple and sensorial formulas, rich in gettou, the powerful antioxidant plant from Okinawa. Combining effective cleansing with respect for the skin for a pure, radiant complexion, this cleansing oil has earned its place at the top of the podium. A true revelation for natural skincare lovers.
Cleanser: Bizen Rice Ferment Soap
This fragrance-free soap with a generous lather did not earn its title of cleanser of the year by chance. It is part of an ethical project that promotes Japanese rice fields while supporting social and professional inclusion for people with disabilities.
Beyond its meaningful context, its formula based on rice ferments brings softness and comfort, making this soap a daily ally for soothed, respected skin.
Lotion: The Hydrating Treasure Eau de Ki
From an ancestral recipe blending 8 Asian medicinal plants and 4 European herbs, this lotion is fermented for 6 months to become an exceptional treatment. Its lightweight texture and almost spiritual benefits make it the most purchased hydrating lotion at Bijo; in 2025. Expect clearer, brighter, and healthier skin. Those who have adopted it never let it go…
Serum: RUHAKU Night Repair Serum
Enriched with rosehip, evening primrose, and pomegranate oils, it regenerates the skin overnight. The 5-star reviews speak of “more comfortable, supple, and radiant skin,” making its first-place ranking well deserved!
Mask: MITOMO Collagen & Lithospermum Mask
While its refined packaging seduces at first glance, it is its effectiveness, hydrating and plumping effect, and sensorial experience that keep users coming back. Thanks to its bamboo fiber, it perfectly adheres to the face. The combination of collagen and lithospermum deeply plumps and hydrates for soft, luminous skin.
Moisturizer: RUHAKU Ultra Hydrating Cream
Third time’s a charm, RUHAKU once again proves its popularity. The brand’s third product among your favorites, this hydrating cream is like a good basic: simple, effective, and sensorial. No wonder it consistently ranks in the Bijo; top 10 bestsellers each year.
Hair Care: Wake Up! Fortifying Shampoo
With its dual action of cleansing and care, the Wake Up! fortifying shampoo replenishes hair with essential amino acids. The result? Stronger, fuller, and softer hair, enhanced by a unique sensorial experience.
Hair Accessory: KOBAKO Soft Brush
Found in every Parisian woman’s bag, this brush detangles quickly and painlessly while gently massaging the scalp. If we had to describe it in one word: classic. Or essential. You decide!
Makeup: Love Liner Enhances Your Gaze
Because our moods are not limited to black, electric blue, and flashy colors, Love Liner offers a collection of six equally elegant shades: Black, Brown, Dark Brown, Rose Brown, Milk Brown, and Mocha Grege. Their ultra-fine tip and long-lasting hold let you adjust the intensity of your look to your personality and desires.
Sunscreen: Decorté Sun Shelter
An essential treatment for anti-aging prevention. Sun Shelter hydrates the skin while effectively protecting it from UV rays, all year round. Its lack of a white cast and lightweight texture make it perfect for reapplication throughout the day, with no residue.
Beauty Accessory: The Bijo; Face Tape
Selected by Sylvie Lefranc and launched to accompany the book co-written by her and Ena Narumi, this simple yet effective product has established itself as an essential tool for self-massage and facial yoga rituals.
Japanese Beauty Celebrated by You
The Bijo; Awards 2025 are more than just a list: they are a tribute to your trust and to Japanese beauty care, full of meaning, effectiveness, and elegance.
Discover or rediscover these essentials and let Japanese tradition enhance your beauty!
