Journal

Very popular in Japan, tubing mascaras are appealing for their impeccable hold, natural finish, and much gentler removal than classic...

Among over 300 Japanese gems — beauty tech, skincare, body care, and lifestyle — we have selected 12 accessories and...

Lighten Legs: Support the Body with the Seasons After winter, legs can feel heavier, less mobile, and sometimes less fluid....

茶 Bijo Journal; The History of Tea in Japan 13 centuries of history between ritual, culture and art of living...

Hair loss is common at the change of season. Discover our tips, inspired by Japanese beauty practices, for preserving dense hair.

Journal The Beauty Habit Japanese Women Never Skip (and that truly transforms skin) Much more than a treatment: a daily...

What is an LED? An LED (Light Emitting Diode) is a small source of cold, very precise light, used in...

A scientific approach to the skin DECORTED Understand the brand and its ranges DECORTÉ is a Japanese company from a...

二十四節気 Ancestral Calendar Nijūshi Sekki Understanding time at the rhythm of life Before the adoption of the modern calendar, Japan...

節分 Japanese rituals Setsubun The Japanese Renewal Ritual Where winter fades away In Japan, the New Year isn't limited to...

A facelift rarely begins "on the face." It starts where tension builds up... and then spreads: the nape of the...

Hand Press: the Japanese art of skin activating with hands In Japanese beauty, the gesture counts as much as the...

Feature: Pores & Radiance, the True Keys to Japanese Glass Skin Pores are often perceived as a flaw to be...

Japanese serums and their active ingredients: a complete guide In Japan, beauty is built deep within the skin—where active ingredients...

The story of IPSUM ALII is a journey. Born from life in Japan and then matured in Zurich, the brand...