Journal

An exploration of Japanese beauty and the art of living, through distinctive brands, precious craftsmanship, and inspiring rituals. Here, we share our discoveries and everything that shapes an approach to beauty designed to naturally become part of everyday life.

SUI TOKYO: from the calligraphy brush to the makeup gesture

 ·  6 MIN

SUI TOKYO: from the calligraphy brush to the makeup gesture

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Takazawa Candle: when light becomes a Japanese ritual
art de vivre

 ·  5 MIN

Takazawa Candle: when light becomes a Japanese ritual

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Gelato Pique PET: Japanese loungewear joins our companions’ wardrobe
animaux

 ·  7 MIN

Gelato Pique PET: Japanese loungewear joins our companions’ wardrobe

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OJOJO NAITO: what if a sandal could change the way we walk?
Bien-être

 ·  9 MIN

OJOJO NAITO: what if a sandal could change the way we walk?

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TRESSE: when a hair accessory becomes a style statement
cheveux

 ·  6 MIN

TRESSE: when a hair accessory becomes a style statement

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DIFFAR: When Haircare Becomes a Fragrant Ritual
cheveux

 ·  5 MIN

DIFFAR: When Haircare Becomes a Fragrant Ritual

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SEKKISEI BLUE: skin balance inspired by Japanese Kampo
beauté

 ·  8 MIN

SEKKISEI BLUE: skin balance inspired by Japanese Kampo

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MOSAIK : Et si votre peau n'avait pas besoin d'entrer dans une case ?
beauté

 ·  9 MIN

MOSAIK : Et si votre peau n'avait pas besoin d'entrer dans une case ?

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FAITH : quand l’expertise des instituts japonais rencontre le soin quotidien
beauté

 ·  7 MIN

FAITH : quand l’expertise des instituts japonais rencontre le soin quotidien

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Plamine: Japanese beauty tech makes its way to the scalp
beauté

 ·  6 MIN

Plamine: Japanese beauty tech makes its way to the scalp

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Pigmentation Spots: Understanding Them and Restoring a More Even Complexion
beauté

 ·  5 MIN

Pigmentation Spots: Understanding Them and Restoring a More Even Complexion

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Bijo; Awards 2026 : vos produits japonais préférés de l’année
Beauty Tools

 ·  12 MIN

Bijo; Awards 2026 : vos produits japonais préférés de l’année

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uka IZU: The Japanese Haircare that Connects Forest and Sea
cheveux

 ·  4 MIN

uka IZU: The Japanese Haircare that Connects Forest and Sea

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Tubing mascara: the Japanese secret for neat lashes all day long

 ·  5 MIN

Tubing mascara: the Japanese secret for neat lashes all day long

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Gift guide: 12 must-haves
Beauty Tools

 ·  6 MIN

Gift guide: 12 must-haves

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