Journal

1. Origins & Vision Could you tell us about the origins of IPSUM ALII? The origin of IPSUM ALII is...

What is fascia? Fascia is a living connective tissue that extends throughout the body, forming a vast three-dimensional web. Composed...

We often talk about hydration, nutrition or sun protection, but all of this is based on an essential basis: the...

In Kyoto, the historic capital of Japan, certain houses have for generations perpetuated a craft where beauty blends with everyday...

Nippon Kodo, a house founded in the 16th century and guardian of centuries-old expertise in the art of incense, created...

In Japan, scents are not simple room fragrances: they embody a philosophy of life. Incense, wood essences and aromatic oils...

Well-groomed, shiny nails don’t need varnish to look stylish. The key lies in regular maintenance of the base, cuticles and...

For more than ten years, Japanese beauty tools have been captivating skincare enthusiasts all over the world. Designed with the...

Ena Narumi, the facialist who reads faces like an open book In Japan, Ena Narumi is an essential reference in...

In Japan, the @cosme website is now visited by one-third of Japanese women aged between 20 and 40, making this...

Former actress and beauty icon in Japan, Towako Kimijima has never stopped redefining elegance. After a successful career in modeling...

In Japan, where every beauty gesture is elevated to the level of ritual, even the choice of a comb is...

Tokio Inkarami has developed a more powerful version of its iconic hair ritual: Tokio Inkarami Limited, available exclusively at select...

Founded in 1926 in the city of Sanjo, in the heart of Niigata Prefecture, SUWADA is an iconic Japanese brand...

What if your perfume were a signature? Not just a fragrance. But a gesture. A trace. A silent statement of...