Journal

Pores are often perceived as a flaw to be corrected, when in fact they are an essential structure for the...

Japanese serums and their active ingredients: a complete guide In Japan, beauty is built deep within the skin—where active ingredients...

The story of IPSUM ALII is a journey. Born from life in Japan and then matured in Zurich, the brand...

1. Origins & Vision Could you tell us about the origins of IPSUM ALII? The origin of IPSUM ALII is...

What is fascia? Fascia is a living connective tissue that extends throughout the entire body, forming a vast three-dimensional network....

We often talk about hydration, nutrition or sun protection, but all of this is based on an essential basis: the...

In Kyoto, the historic capital of Japan, certain houses have for generations perpetuated a craft where beauty blends with everyday...

Nippon Kodo, a house founded in the 16th century and guardian of centuries-old expertise in the art of incense, created...

In Japan, scents are not simple room fragrances: they embody a philosophy of life. Incense, wood essences and aromatic oils...

Well-groomed, shiny nails don’t need varnish to look stylish. The key lies in regular maintenance of the base, cuticles and...

For more than a decade, Japanese beauty tools have captivated skincare enthusiasts around the world. Designed with the precision of...

In Japan, Ena Narumi is a leading figure in non-invasive facial care. Thanks to her expertise in reading the invisible...

In Japan, the @cosme website is now visited by nearly one-third of Japanese women aged 20 to 40. A true...

Former actress and beauty icon in Japan, Towako Kimijima has never stopped redefining elegance. After a successful career in modeling...

In Japan, where every beauty gesture is elevated to the level of ritual, even the choice of a comb is...