Bijo; Awards 2026 : vos produits japonais préférés de l’année
Bijo; Awards 2026 : vos produits japonais préférés de l’année
Beauty Tools Best-sellers

Bijo; Awards 2026 : vos produits japonais préférés de l’année

| 12 min read

In Japan, the @cosme platform is consulted by nearly one in three women between the ages of 20 and 40, making its rankings a true national beauty benchmark. Every year, the @cosme Awards celebrate the skincare, makeup products, and beauty tools that have won the hearts of Japanese consumers. Among them, many of the products in our selection have already secured top positions.


The Bijo; Awards: Your Favorites of the Year

Inspired by this Japanese tradition, we launched the Bijo; Awards last year: our own selection of the products that made the biggest impact on your year.

No panel of judges. No trends to follow. Just one criterion: you.

The products you've discovered, loved, recommended, and above all... repurchased. The ones many of you have ordered a second, third, or even fifth time. The products that have become essentials in your bathroom, your handbag, or your beauty ritual.

Following the first edition in 2025, the Bijo; Awards return in 2026 to celebrate the Japanese products that truly made a difference in your daily routine this year. Some have held onto their place on the podium, while others, introduced only a few months ago, surprised everyone by selling out almost immediately.


Without further ado, discover the winners of the Bijo; Awards 2026.


Mechanical Beauty Tool of the Year: HORiZONE by COREFIT

Introduced at Bijo; at the beginning of 2026, HORiZONE needed only a few days to win you over. Just one week after its launch, it was already sold out.

Much of its success comes from its simplicity. While the Face Pointer requires precise work on specific pressure points, HORiZONE offers a more intuitive approach that doesn't require searching for exact points or mastering a complex technique.

Simply glide it across the scalp to release tension, and before long the gesture becomes a daily ritual.

This approach is particularly interesting when you consider how much scalp tension can influence the appearance of the face.

Ergonomic, pleasant to use, and easy to incorporate into everyday life, HORiZONE quickly became one of Bijo;'s standout discoveries of the year.

HORiZONE - COREFIT

HORiZONE - COREFIT

Featuring an innovative design with 18 independent rods and perfectly balanced surface pressure.


Beauty Tech Tool of the Year: Liftlogy & Liftlogy SP by YA-MAN

This year, YA-MAN's Liftlogy established itself as one of your favorite beauty tech devices.

Combining EMS, heat, and LED technology, it delivers a complete facial treatment in just two minutes. Quick and easy to use every day, it provides comfortable stimulation and the feeling of a truly complete skincare ritual.

For those who prefer a stronger EMS sensation, the Liftlogy SP offers more noticeable stimulation as well as an additional body mode.

Two versions designed to suit different sensitivity levels, with the same promise: making Japanese beauty technology simple, effective, and easy to incorporate into your daily routine.

Liftlogy - YA MAN

Liftlogy - YA MAN

Liftlogy SP - YA MAN

Liftlogy SP - YA MAN


Makeup Remover of the Year: RUHAKU Cleansing & Regenerating Oil

Two consecutive years at the top of the podium. RUHAKU Cleansing & Regenerating Oil retains its title in 2026—and it's no coincidence.

It's one of those products you might buy out of curiosity, only to find yourself repurchasing again and again. You love its silky texture, the relaxing massage experience, and the feeling of perfectly cleansed skin without any tightness after rinsing.

As the first Japanese certified organic skincare brand introduced to Europe, RUHAKU draws much of its strength from gettou, Okinawa's iconic shell ginger plant.

But if this cleansing oil is once again your favorite makeup remover this year, the reason is ultimately very simple: once you've made it part of your routine, it's hard to imagine going without it.

RUHAKU Cleansing Oil 100ml

RUHAKU Cleansing Oil 100ml

Its silky oil transforms into a milky emulsion on contact with water, making rinsing quick, gentle, and effortless.


Cleanser of the Year: BIZEN Rice Ferment Moisturizing Soap

Once again this year, BIZEN's soap remains one of your all-time favorites.

Behind this soap lies a beautiful Franco-Japanese story. Founded by Florence Miette, who spent many years living and working in Japan, BIZEN is inspired by omotenashi, the Japanese philosophy of heartfelt hospitality.

Its rice ferment soap first stands out for its simplicity. Fragrance-free and producing a rich, creamy lather, it leaves the skin feeling clean, soft, and comfortable.

The rice fermentation process also transforms the ingredients, making them especially gentle and pleasant on the skin.

Beyond its formula, BIZEN is committed to supporting Japanese rice fields while promoting the social and professional inclusion of people with disabilities.

A soap that, year after year, continues to earn a permanent place in your routine—and in your shopping basket.

BIZEN Rice Ferment Moisturizing Soap

BIZEN Rice Ferment Moisturizing Soap

Cold-process crafted using only naturally derived ingredients, it creates a rich, velvety lather that purifies the skin without stripping away moisture.


Lotion of the Year: RUHAKU Hydrating & Regenerating Lotion

A new category, another award for RUHAKU.

This year, the Hydrating & Regenerating Lotion takes the title of your favorite lotion.

Its richer-than-expected texture is often the first thing people notice. Then comes the immediate feeling of skin wrapped in lasting hydration and comfort.

For many of you, it has become the step you simply never skip between cleansing and applying your serum.

A product that may seem simple at first glance, but whose value truly becomes clear once it becomes part of your everyday routine.

RUHAKU Hydrating & Regenerating Lotion 100ml

RUHAKU Hydrating & Regenerating Lotion 100ml

Inspired by the rich textures of Japanese lotions, it delivers deep, long-lasting hydration while helping soothe and rebalance the skin after cleansing.


Serum of the Year: Liposome Advanced Repair Serum by DECORTÉ

In Japan, Liposome is far more than just a serum—it's a true beauty icon.

When DECORTÉ introduced the original Moisture Liposome Serum in 1992, it pioneered the use of liposome technology in skincare. Since then, more than seven million bottles of the original formula have been sold, before the Liposome Advanced Repair Serum ushered in a new generation of this iconic technology.

Today, every single drop contains over one trillion multilayer bio-liposomes, designed to gradually deliver moisturizing ingredients into the skin's outer layers.

At Bijo;, it's easy to understand why so many customers keep coming back to it: a texture that melts instantly into the skin, lasting hydration and comfort, and the feeling of healthier, more radiant skin day after day.

A cult-favorite serum in Japan, now crowned your favorite serum at Bijo; this year.

Liposome Advanced Repair Serum

Liposome Advanced Repair Serum

Japan's No.1 serum: an award-winning anti-aging innovation honored more than 200 times.


Face Mask of the Year: MITOMO Collagen & Lithospermum Sheet Mask

Some winners simply refuse to leave the podium.

Already honored at the 2025 Bijo; Awards, the MITOMO Collagen & Lithospermum Sheet Mask retains its title this year.

Its popularity comes down to everything you'd expect from a great sheet mask: a relaxing self-care moment, a fabric that fits the face beautifully, and after just a few minutes, skin that feels softer, deeply hydrated, and visibly plumper.

An easy ritual to enjoy whenever you need it—and one that many of you continue adding to your orders time and time again.

MITOMO Collagen & Lithospermum Sheet Mask

MITOMO Collagen & Lithospermum Sheet Mask

A bamboo fiber sheet mask infused with a hydrating, antioxidant-rich essence.


Cream of the Year: RUHAKU Ultra Hydrating Cream

RUHAKU has clearly earned a permanent place in your skincare routines.

Following its success in 2025, the Ultra Hydrating Cream once again takes the top spot.

Its greatest strength? It doesn't try to do too much.

A pleasant texture, a certified organic formula, and instant comfort make it a cream you'll happily use day after day. It's precisely this simplicity that has made it one of the most repurchased products in our skincare selection.

Simply an essential.

RUHAKU Ultra Hydrating Cream

RUHAKU Ultra Hydrating Cream 30g

Leaves skin softer and more supple with a lightweight, non-sticky texture.


Haircare Product of the Year: TOKIO INKARAMI IE Platinum Shampoo

This year, the standout haircare product is a shampoo that many of you no longer think of as "just" a shampoo.

TOKIO INKARAMI's IE Platinum Shampoo is specially designed for fragile, damaged hair, offering an experience that feels much closer to a treatment than a traditional cleanser.

With continued use, it's the feel of the hair that wins you over: softer, smoother, and noticeably silkier to the touch.

A product you first choose to care for your hair, and continue using simply because you love the results.

IE Platinum Shampoo 200ml

IE Platinum Shampoo 200ml

A professional Japanese shampoo enriched with amino acids, hydrolyzed keratin, and fullerenes to repair, nourish, and protect damaged hair.


Hair Accessory of the Year: KOBAKO Hair & Scalp Brush

It was already your favorite hair accessory in 2025.
In 2026, nothing has changed.
Or rather—it has. Even more of you have made it part of your daily routine.

At home, in the shower, in your handbag, or while traveling, the KOBAKO Brush has become the must-have accessory in our haircare collection.

It detangles effortlessly, provides a relaxing scalp massage, and is easy to use anywhere. It's the kind of product you buy once for yourself... then a second time for your travel bag, your bathroom, or as a gift.

Another year on, this Bijo; classic continues to prove itself as an everyday essential.

KOBAKO Hair & Scalp Brush

KOBAKO Hair & Scalp Brush

A versatile brush designed to detangle hair while gently massaging the scalp.


Body Accessory of the Year: MAKANAI Washi Paper Exfoliating Towel

One of the biggest surprises of the 2026 edition.

At first glance, it's simply an exfoliating washcloth. But as soon as you started discovering it, demand skyrocketed—and before long, it sold out.

Its secret lies in one of Japan's most iconic materials: washi paper. Naturally durable, even when wet, it is transformed into fibers to create a bath accessory with an exceptionally pleasant texture.

Awarded in Japan for its connection to omotenashi, the Japanese philosophy of hospitality, it transforms an everyday shower into a genuine self-care ritual.

An unexpected discovery that, within just a few months, became one of your favorite bath accessories.

MAKANAI Washi Paper Exfoliating Towel

MAKANAI Washi Paper Exfoliating Towel

 


Lifestyle Product of the Year: HOMARE Sandals

We never expected them to become such a success.

During a trip to Japan with Sonia from @leschroniquesdesonia, she encouraged us to take a closer look at these unique exercise sandals designed for the feet.

We brought them to Bijo;. You tried them. And the response far exceeded our expectations.

Inspired by traditional Japanese footwear, HOMARE sandals feature a unique design that naturally encourages toe movement while engaging the muscles of the feet with every step. Their germanium-infused fibers are also designed to stimulate circulation, helping relieve tired, heavy legs.

Just a few minutes of walking around the house can turn an everyday movement into a simple exercise for healthier, stronger feet.

An ingenious Japanese product unlike any other—one we never imagined would make it onto the Bijo; Awards podium, yet one that became one of the biggest surprise successes of 2026.

HOMARE Sandals

HOMARE Sandals

A unique blend of Japanese craftsmanship and innovation, designed to improve posture and everyday well-being.


Facial Accessory of the Year: Bijo; × Sylvie Lefranc Face Tape

A second year, a second award. Created in collaboration with Sylvie Lefranc to complement facial self-massage and face yoga routines, Face Tape remains one of your everyday essentials.

Simple, accessible, and easy to incorporate into any skincare routine, it helps extend the benefits of facial massage while supporting the techniques learned through Sylvie's method.

A small accessory that has become an essential for anyone who regularly practices natural facial lifting.

Face Tape

Face Tape

Easy to use and completely non-invasive, it helps lift and sculpt facial contours when applied correctly and used consistently.


Makeup Product of the Year: Love Liner – Dark Brown

Among all the shades in the Love Liner collection, one stood out as your clear favorite this year: Dark Brown.

Softer than black yet deep enough to define the eyes beautifully, it's the perfect everyday shade.

Its ultra-fine brush tip allows for precise application, while the rich brown color delivers the signature softness of Japanese makeup: beautifully defined eyes without looking overdone.
Dark Brown has officially become your favorite Love Liner shade of 2026.

Love Liner Liquid Eyeliner

Love Liner Liquid Eyeliner

Japan's bestselling liquid eyeliner. Precise, effortless, and exceptionally easy to apply.


Sunscreen of the Year: DECORTÉ Sun Shelter SPF50+

Another major winner from 2025 successfully defends its title.

DECORTÉ's Sun Shelter continues to win you over for one simple reason: it's a sunscreen you genuinely enjoy wearing every day.

Its lightweight, comfortable texture fits seamlessly into your morning routine and quickly becomes imperceptible on the skin.

And perhaps that's the true secret to effective daily sun protection: choosing a sunscreen that's so pleasant to use that applying it becomes second nature.

Summer or winter, Sun Shelter has earned a permanent place in your skincare routine.

DECORTÉ Sun Shelter SPF50+

Sun Shelter SPF50+ High Protection Sunscreen – 58ml

Provides exceptional UVA and UVB protection while caring for the skin with every application.


Japanese Beauty, Celebrated by You

A second edition—and already a collection of products that continue to hold onto their titles.

RUHAKU, BIZEN, KOBAKO, MITOMO, Face Tape, and DECORTÉ: year after year, these products prove they have earned a lasting place in your everyday routines.

Alongside these familiar favorites, the discoveries of 2026 reveal another side of Bijo;—one driven by unexpected finds. HORiZONE, HOMARE Sandals, and the MAKANAI Washi Paper Exfoliating Towel each arrived with their own story, craftsmanship, and sometimes surprising concepts. You tried them, embraced them... and in some cases, sold them out within days.

Ultimately, that's what the Bijo; Awards 2026 are all about.
Not simply the products you've purchased the most, but the ones you return to. The ones you recommend. The ones you buy a second, third, or even fifth time.

Your favorites have become our biggest winners.
Discover—or rediscover—the winners of the Bijo; Awards 2026, and perhaps find your next Japanese beauty essential.

Read more

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Our Best-Sellers

Hair and Scalp Brush
KOBAKOHair and Scalp Brush
39€
Type
View product
Liftlogy
YA MANLiftlogy
360€
Love Liner Liquid Eyeliner
Brush
Color
View product
Collagen and Lithospermum Mask
HORiZONE
COREFITHORiZONE
420€
Variants
View product
Liftlogy SP
YA MANLiftlogy SP
550€
Cleansing oil 100ml
RUHAKUCleansing oil 100ml
45€
Ultra-hydrating cream 30gr