TWK: Japanese gaze according to Towako Kimijima
Former actress and beauty icon in Japan, Towako Kimijima has never stopped redefining elegance. After a successful career in modeling and film, she stepped away from the spotlight upon getting married. This new chapter marked the start of an entrepreneurial journey: in 2005, she founded the skincare brand FTC, which has since become a cult favorite in Japan. In 2024, she unveiled TWK, an eye makeup line in her own image: modern, fresh, and distinctive.
A name, a vision
TWK — the initials of its creator — embodies the perfect balance between cutting-edge formulas, botanical ingredients, and minimalist design. The droplet-shaped logo reflects this harmony between individuality and elegance, care and performance. Staying true to Japanese ethics of quality and respect, every TWK product is vegan, free from 12 controversial ingredients (parabens, silicones...), and dermatologically tested, including for sensitive eyes.
Japanese technology for maximum comfort
TWK mascaras feature innovative Japanese technology that creates a flexible, lightweight film around each lash, like a second skin. The formula offers flawless wear, resistant to humidity, sweat, and tears, while being easy to remove with warm water — no rubbing or irritation. A rare balance between waterproof efficacy and absolute comfort.
Four innovations to enhance your lashes
The TWK range includes four products designed to enhance the eyes while caring for lashes, thanks to airy textures and carefully selected botanical extracts.
Shin Mascara Base
A pink-toned memory-shape base that coats and nourishes lashes from the very first layer. Enriched with shea butter, plant-based wax, and vitamin B, it preps lashes for long-lasting makeup while making removal easier.
Shin Pure Black Mascara
The ultimate caring mascara. Its fluid texture delivers shine, length, and curl without stiffness. It blends hydrating seaweed (suizenjinori, susabinori), natural antioxidants like yuzu and ume plum, and protective ingredients like lipofullerenes and pearl.
Shin Pure Black Mascara Long +
Designed for a natural effect, it contains twice as many long fibers and stretchy Japanese clay to lengthen lashes without clumping. It is enriched with peony root, known for its soothing and anti-hair loss properties.
Shin Pure Black Mascara Volume +
For an intense look, it features twice as many fibers, an irregular bristle brush, and a multi-layered texture made with plant-based wax. The Somei Yoshino cherry leaf extract hydrates and supports lash density.
A committed vision of beauty
Each TWK product reflects the founder's commitment: offering makeup that enhances natural beauty while respecting skin and the environment. Already awarded several prizes in Japan, TWK mascaras represent a new generation of high-performance makeup-skincare hybrids.
