Plamine, a Japanese approach to Beauty Tech
Founded in 2014, PLAMINE develops beauty devices, cosmetic treatments and supplements in Japan, with an approach focused on technology and effectiveness.
The beauty tool is not designed as an occasional device, but as a way to enhance everyday skincare rituals. The CLiONE range is specifically dedicated to technologies designed for the skin and scalp.
With the CLiONE SPA+, the brand takes this approach a step further by treating the scalp as a true area of care.
Why focus on the scalp?
When we think about hair beauty, we tend to focus first on the lengths: shampoos, masks, oils or serums.
Yet everything starts at the scalp.
It is skin too, exposed to sebum, impurities, tension and everyday stressors. Just like the face, caring for it does not necessarily stop at cleansing.
In Japan, scalp care has long held an important place in haircare rituals, particularly through massages, specialized brushes and targeted treatments.
PLAMINE takes this concept further by combining several technologies traditionally found in facial skincare devices.
CLiONE SPA+: Much more than a hairbrush
At first glance, the CLiONE SPA+ looks like a large ergonomic brush.
But its flexible, dual-structure bristles follow the contours of the head while delivering multiple technologies as you brush.
In just a few minutes, it combines:
- EMS to stimulate,
- LED to care for the scalp,
- negative ions to support the hair fiber,
- the mechanical action of the bristles to massage the scalp
That combination is precisely what makes it so appealing: instead of multiplying tools and steps, PLAMINE brings several functions together in a single gesture.
EMS: Stimulation all the way to the scalp
EMS – Electrical Muscle Stimulation – uses gentle electrical impulses to create muscle stimulation.
Already featured in many Japanese facial beauty tools, this technology is applied here to the scalp with three frequencies: 20 Hz, 50 Hz and 100 Hz.
It helps enhance the massage and stimulate the scalp, while also working on areas of tension.
This is particularly interesting when we consider the face. The scalp and facial tissues are not completely independent: tension around the head, temples or forehead can influence the feeling of tightness in the upper face.
The CLiONE SPA+ therefore fits into a more holistic beauty routine: you’re no longer caring only for the hair, but also for the entire area surrounding it.
Two LEDs, two approaches to scalp care
The brush also features LED phototherapy, with two different wavelengths.
- Red LED, around 630 nm, is used in phototherapy protocols to support skin vitality and overall skin quality.
- Blue LED, around 450 nm, is more commonly associated with oily or blemish-prone skin.
PLAMINE therefore brings technologies already widely used in skincare into scalp care.
Especially interesting for those who already devote plenty of attention to their face but have never considered caring for their scalp in the same way.
Negative Ions: Don’t forget the lengths
The CLiONE SPA+ is not focused solely on the scalp.
It also releases negative ions, a technology used in haircare to help reduce static and frizz, making hair easier to manage.
The brand states that it can emit up to 3 million ions per cm³.
The device therefore retains a genuine dual function: caring for the scalp while remaining a brush designed for the hair.
3 minutes: An easy-to-adopt Beauty Tech routine
Advanced technology only matters if you actually use it.
That is one of the CLiONE SPA+’s key strengths: PLAMINE recommends a routine of around 3 minutes.
Simply move the brush slowly across different areas of the scalp, allowing the bristles to work directly against the skin.
The device can be used on dry hair, but it can also be incorporated into your washing routine. Its IPX6 certification means it can withstand significant water splashes and can therefore be used in the shower, particularly while shampooing. It should not, however, be submerged.
A simple way to turn an everyday gesture into a true scalp care ritual.
What about the face?
This is one of the CLiONE SPA+’s most unexpected features.
PLAMINE did not stop at the scalp: the device also features metal elements designed to target specific areas, particularly the temples and eye contour.
Here again, we see this Japanese vision of a less compartmentalized approach to beauty: scalp care, tension release and facial care can all be part of the same routine.
The CLiONE SPA+ thus becomes more than a simple technological brush: a holistic beauty tool for the upper face and scalp.
Who is the CLiONE SPA+ for?
It will be particularly interesting if you:
- want to incorporate genuine scalp care into your routine;
- love Japanese technologies such as EMS and LED;
- regularly experience tension around the scalp and temples;
- are looking for a quick routine without adding multiple devices;
- want to target both the scalp, hair and certain areas of the face;
- already have a complete skincare routine and want to apply the same level of care to your scalp.
The scalp: Beauty Tech’s new frontier?
After the face, eye contour and even the neck, it was only natural for beauty technologies to turn their attention to the scalp.
Yet with the CLiONE SPA+, PLAMINE does more than simply add a technological feature to a brush.
The brand brings together EMS, two LEDs, negative ions, massage and targeted facial care in a device genuinely designed for everyday use.
That is precisely what defines Japanese Beauty Tech: advanced technology that does not necessarily make your routine more complicated, but transforms a gesture you were already making.
Three minutes of brushing thus become three minutes dedicated to the scalp, hair and facial tension.
A new way to think about haircare.
