FAITH : quand l’expertise des instituts japonais rencontre le soin quotidien

Over 40 years of Japanese professional skincare expertise

FAITH’s philosophy is based on a holistic vision of beauty, built around three complementary dimensions: external, internal and spiritual.

In its facial treatments, this translates into particular attention to the skin barrier, hydration and overall skin quality.

Rather than constantly seeking to stimulate the skin further, FAITH builds its protocols around precise gestures and complementary textures: cleanse without unnecessary friction, prepare the skin, apply targeted treatments, then preserve its comfort.

The formula is therefore never completely separate from the way it is used.

This is probably what most distinguishes FAITH from a classic skincare routine: each product is designed as one step in a protocol.

The FAITH selection at Bijo;

For SUPER JAPON, the selection showcases several facets of the FAITH approach, from the first cleansing steps to targeted care focused on firmness and radiance.

① Cleansing: cleansing with as little friction as possible

At FAITH, cleansing begins with a very simple principle: avoid unnecessary rubbing of the skin.

The cleansing products are designed to be applied to the skin, left to work, then rinsed away, rather than worked into the skin through prolonged friction.

The Cleansing formula includes extracts of peach leaf, scutellaria, elderberry, marshmallow, fermented rice and soybean.

A particularly interesting approach when you want to cleanse effectively while preserving the skin’s comfort.

② Clay Gel Wash & Pack: cleanser and mask

The Clay Gel Wash & Pack follows the same philosophy with a formula combining green clay, green tea, lactobacillus, artichoke and allantoin.

It can be used as a cleanser, but also as a mask: a more generous layer is left on the skin before being rinsed off.

This dual use helps purify the skin, refine its texture and enhance radiance without necessarily adding more products to your routine.

Fresh Collagen: FAITH’s signature treatment

Among the products we particularly wanted to introduce is the Precare Essence ISQ.

Its approach is quite different from that of a traditional serum.

The treatment comes in two separate elements : an essence containing freeze-dried fresh collagen and a solution combining unshiu citrus extract, a vitamin C derivative, royal jelly and various botanical ingredients.

The two parts are mixed before use to create a fresh, concentrated serum.

Once prepared, it should be stored in the refrigerator and can be applied morning and evening.

FAITH refers to this technology as Fresh Collagen. The treatment is designed to support the skin’s hydration, suppleness, firmness and radiance.

Beyond the active ingredients themselves, we particularly love what its use reveals about the FAITH approach: prepare the product, respect its storage requirements, apply it precisely, then make the gesture part of a consistent routine.

Energizing: a routine focused on firmness and radiance

The Energizing range takes things further, particularly for mature, dull or less elastic skin.

One of the key threads running through the formulas is the use of copper peptides, combined depending on the product with various antioxidant and anti-glycation ingredients.

The Energizing Essence combines copper peptides, carnosine, Withania somnifera, Japanese plum, fullerenes and pine bark extract.

The Energizing Lotion is designed to provide hydration and suppleness while preparing the skin for the next steps of the ritual.

The range also includes a Pack, a rich mask for occasional use, as well as a Gel Cream applied at the end of the routine, with the option to focus on more delicate areas such as the eye and mouth contours.

The real value lies less in accumulating products than in their complementarity: each texture has its place and prepares for or extends the effect of the previous one.

How to incorporate Faith into your routine?

The FAITH approach naturally echoes Japanese layering, where the consistency of the ritual matters just as much as the sophistication of an individual product.

The routine begins with gentle cleansing, followed by preparation and treatment steps, before moving on to more protective textures.

Depending on your skin’s needs, some products can be used occasionally — such as the Clay Gel Wash & Pack as a mask — while others, like the Precare Essence ISQ, are designed for regular morning and evening use.

The goal is therefore not necessarily to immediately recreate an entire professional protocol at home, but to understand which gestures and textures are right for your skin.

Why Bijo; selected FAITH

At Bijo;, we were particularly drawn to the consistency between FAITH’s formulas, techniques and professional heritage.

The brand does not consider a product independently from the way it is used: friction-free cleansing, attention to the skin barrier, the precise order of textures, techniques and protocols all play a central role.

We see in this approach several of the principles we love to share when talking about J-Beauty: observe your skin, prioritize consistency and give as much importance to the gesture as to the product itself.

Fresh Collagen also brings a particularly unique dimension to discovering the brand.

But FAITH interested us above all for another reason: a brand with such strong historical ties to Japanese institutes should, in our view, be experienced in a way that goes beyond simply discovering it on a shelf.

A dual discovery during Super Japon

At the Bijo; Japanese Beauty Bar, special experiences will offer the opportunity to discover some of the brand’s textures and techniques firsthand.

A purifying clay ritual will notably allow you to try the Clay Gel Wash & Pack on the back of your hand and discover how it can be used first as a cleanser and then as a mask.

An express Fresh Collagen lift will combine serum application with targeted techniques designed to enhance the skin’s freshness, suppleness and plumped appearance.

The dates of these experiences will be announced in the weekly SUPER JAPON calendar.

And the discovery can continue a few floors above.