Cleanse daily with oil
A first essential step in Japanese routines: gently cleansing the skin every evening.
Cleansing helps remove impurities that build up throughout the day: pollution, dust, makeup and excess sebum. However, overly harsh cleansing can weaken the skin barrier and cause discomfort.
That's why cleansing oils, balms and milks play an important role in Japanese routines. Gently massaged in with your fingertips, they dissolve oil-based impurities without the need for excessive rubbing.
Our selection of makeup removers and cleansers
RUHAKU Cleansing Oil
A cleansing and regenerating oil with AHAs from the RUHAKU range.
Rice Ferment Cleansing Balm
A rice ferment cleansing balm for gentle, comfortable makeup removal.
To remove the oil-based residue, simply rinse with water or use a konjac sponge. If you prefer a perfectly clean skin feel, you can opt for a Double Cleanse: an oil-based cleanser followed by a very gentle foaming cleanser.
For a double cleanse
Cokon Lab Japanese Silk Soap
A solid soap made with Japanese silk for the face and body.
Moisturizing Clean Foaming Cream
A gentle cleansing foam to complete your makeup removal routine.
MAKANAI Natural Konjac Sponge
A plant-based sponge to gently support your cleansing routine.
Hydrate with a lotion
In Japanese routines, lotion is an essential step between cleansing and skincare.
After cleansing, applying a lotion provides the first layer of hydration and prepares the skin to receive the next skincare products.
Japanese lotions are often applied generously, morning and evening, before serum, cream or oil. Their lightweight texture fits easily into a daily routine and leaves the skin feeling softer and more comfortable.
Our selection of lotions
RUHAKU Hydrating & Regenerating Lotion
A hydrating and regenerating lotion from natural Japanese skincare.
Rice Ferment Hydrating Lotion
With its rich, silky texture, this lotion provides deep hydration and reveals the skin's natural radiance
DECORTÉ Hydrating & Lifting Essence
Halfway between a lotion and a serum, it supports hydration and the skin's overall appearance.
Protect your skin from UVA rays
Sun protection is one of the most important steps for maintaining healthy-looking skin every day.
In Japan, sun protection plays an important role in skincare routines. Beyond aesthetic considerations, limiting exposure to UV rays helps reduce sun-related skin damage.
UVB — B for burn
UVB rays primarily affect the surface of the skin and are a major cause of sunburn. They are particularly intense during the sunniest periods of the day and are reflected in the SPF rating of sunscreens.
UVA — A for age
UVA rays penetrate deeper into the skin and contribute to photoaging, with the gradual appearance of signs such as wrinkles, dark spots and loss of firmness. They are present year-round, even when the sky is overcast, and can pass through windows.
Sun Shelter - High Protection SPF50 Sunscreen
An SPF50 sunscreen designed to fit seamlessly into your daily routine.
Starting a Japanese beauty routine doesn't mean using countless products. Gently cleansing, hydrating and protecting your skin from the sun are already three essential steps for building a simple, consistent and enjoyable daily routine.
