Platinum IE Treatment 200ml

Hydrolyzed keratin, an essential component of the formula, fuses with the hair's natural keratin to rebuild the hair structure and fill in gaps, thereby strengthening the hair from the inside.

Fullerenes, discovered in 1985 and awarded the Nobel Prize in Chemistry in 1996, are nanoparticles with antioxidant properties. They protect the hair from damage caused by UV rays, pollution, and free radicals, thus preserving the health of the hair and maintaining its color vibrancy for a longer time.

Fullerenes : These powerful antioxidant molecules penetrate deep into the hair cortex to purify the hair and protect it from external aggressions, such as UV rays and pollution. They stimulate growth and restore shine while preventing damage caused by free radicals.

18-MEA (Methyl Eicosanoic Acid) : Naturally present in the outer layer of the hair, 18-MEA restores elasticity and reduces porosity. It helps retain moisture, making the hair softer and shinier.

Type 2 Ceramide : A key component of hair lipids, it creates a protective barrier that locks in moisture. Type 2 ceramide strengthens the hair structure, prevents breakage, and protects against external aggressions.

Meadowfoam Lactone : Extracted from plants, this ingredient binds to keratin to smooth and strengthen the cuticles. It restores shine and flexibility to the hair, even after chemical treatments, by repairing internal damage.

Hydrolyzed Keratin : This essential protein fuses with the hair's natural keratin to fill gaps and rebuild the hair fiber. It improves the texture, flexibility, and shine of the hair.

Deep Repair and Strengthening : The Platinum Treatment works deeply to repair damaged hair through a unique synergy of keratins and ceramides. By penetrating into the heart of the hair fiber, it restructures and strengthens the hair, filling in the gaps caused by chemical treatments, heat, or exposure to the elements. This process makes the hair stronger, more resilient, and visibly revitalized.

Intense Hydration : Thanks to its formula enriched with moisturizing agents like ceramides and meadowfoam lactone, the treatment provides long-lasting hydration. It restores the hair’s moisture balance, giving it flexibility and softness without weighing it down. The hydrating effect is immediate and long-lasting, making the hair easier to style and giving it a healthier appearance after each use.

Protection Against External Aggressions : Fullerenes, a powerful antioxidant, protect the hair from external aggressions such as UV rays, pollution, and free radicals. This helps preserve not only the vitality of the hair but also its natural color, which remains vibrant for longer. It's advanced protection that strengthens the hair's protective barrier.

Cellular Regeneration : The presence of fullerenes and amino acids stimulates cellular regeneration of the scalp and hair. This process helps repair damaged cell membranes and promotes overall hair health, enhancing its density and vitality.

Improvement of Shine and Softness : The treatment provides natural shine and exceptional softness to the hair thanks to its combination of moisturizing and repairing ingredients. Hair becomes instantly smoother and silkier, with visible shine from the first use. The hair texture is transformed, making it more supple, radiant, and visibly revitalized.

Soothing Sensory Experience : In addition to its hair benefits, the treatment offers a unique sensory experience. Enriched with a delicate lemongrass fragrance, it provides a sense of well-being and relaxation with every application. The light and soothing scent transforms your hair care routine into a true ritual of care and relaxation.

1 Frequency of use: Recommended use once a week for very damaged hair, or once every two weeks for regular maintenance.

2 Shampoo application:

Use a small amount of shampoo on wet hair.

Gently massage the scalp with circular motions.

Do not rinse completely, leaving about 10 to 30% of the foam.

3 Treatment application:

Apply the treatment to towel-dried hair, focusing mainly on the lengths and ends.

Detangle the hair after application.

Leave the treatment on for 5 to 20 minutes.

4 Use of a Scalp Brush: Recommended to evenly distribute the products, optimize the absorption of active ingredients, and stimulate the scalp.

5 Rinsing: Rinse the treatment thoroughly after the resting time, unlike the shampoo which is not fully rinsed.

6 Effectiveness tips: Cover the hair with a warm towel during the treatment to improve absorption and results.

7 Treatment regimen: Use as part of a regimen alternating with sulfate-free shampoos and conditioners.