Platinum IE Shampoo 200ml

Hydrolyzed keratin, an essential component of the formula, fuses with the hair's natural keratin to rebuild the hair structure and fill in gaps, thus strengthening the hair from the inside.

Fullerenes, discovered in 1985 and awarded the Nobel Prize in Chemistry in 1996, are nanoparticles with antioxidant properties. They protect the hair from damage caused by UV rays, pollution, and free radicals, preserving hair health and maintaining color vibrancy for longer.

Taurine : This amino acid restructures and strengthens the hair fiber from the first use, also stimulating natural hair growth.

Hydrolyzed Keratin : Hydrolyzed keratin is an essential protein found in hair. It fuses with the hair's natural keratin to rebuild the hair structure and fill in gaps, thereby strengthening the hair from the inside. It improves the texture and shine of the hair.

Fullerenes : These antioxidant molecules penetrate deep into the hair cortex to protect the hair from damage caused by UV rays, pollution, and free radicals.

Sodium Methyl Cocoyl Taurate : A naturally derived surfactant, rare in France due to its delicate and costly formulation.

Improvement of Shine and Flexibility : By combining these actions, the shampoo revitalizes the hair, restoring shine and flexibility, and strengthening its resistance to daily aggressions. Hair appears more voluminous, stronger, and shinier, regaining its natural vitality.

Deep Repair and Strengthening : Active ingredients penetrate deep into the hair fiber to repair internal damage caused by chemical treatments, heat from styling tools, or exposure to the elements. Hydrolyzed keratin, an essential component of the formula, fuses with the hair's natural keratin to rebuild the hair structure and fill in gaps, thus strengthening the hair from the inside.

Stimulation of Hair Growth : The presence of taurine and other amino acids promotes better blood circulation in the scalp, stimulating hair follicles and encouraging hair growth. This process helps improve hair density and vitality, while reducing hair loss.

Deep Hydration : Moisturizing agents, such as Sodium Methyl Cocoyl Taurate, provide intense hydration that helps maintain the hair's optimal moisture levels. This prevents dryness and frizz, giving hair a soft and silky texture. The hydrating effect lasts even after rinsing, leaving hair smooth and pleasant to the touch.

Protection Against External Aggressions : Fullerene, with its antioxidant properties, protects the hair from damage caused by UV rays, pollution, and free radicals. This helps preserve not only the health of the hair but also its color, which remains vibrant and radiant for longer.

Pleasant Sensory Experience : In addition to its hair benefits, this shampoo offers a unique sensory experience with its delicate lemongrass fragrance. This scent, both gentle and refreshing, envelops the hair in a soothing and subtle aroma, turning each wash into a pleasant and relaxing care moment.

1 Frequency of use: Recommended use once a week for very damaged hair, or once every two weeks for regular maintenance.

2 Shampoo application:

Use a small amount of shampoo on wet hair.

Gently massage the scalp with circular motions.

Do not rinse completely, leave about 10 to 30% of the foam.

3 Treatment application:

Apply the treatment to towel-dried hair, focusing on the lengths and ends.

Detangle the hair after applying.

Leave the treatment on for 5 to 20 minutes.

4 Use of a Scalp Brush: Recommended to evenly distribute products, optimize absorption of active ingredients, and stimulate the scalp.

5 Rinsing: Rinse the treatment thoroughly after the resting time, unlike the shampoo, which is not fully rinsed.

6 Effectiveness tips: Cover the hair with a warm towel during the treatment to improve absorption and results.

7 Treatment regimen: Use as part of a regimen alternating with sulfate-free shampoos and conditioners.