Bijo; Pop-up store at Le Bon Marché


It's at the heart of Le Bon Marché Rive Gauche - emblematic department store of Paris - that the third edition of the Bijo; Pop-up took place.
On this occasion, our offer of Japanese beauty products has been enriched with a selection of artisanal lifestyle objects, elegantly blending tradition and innovation, for the pleasure of the senses.
Through these 20 Japanese houses, Japan lovers and Parisian dreamers (re)discovered traditional treasures and rituals along with modern innovations that enrich the daily life of Japanese people.
Throughout the summer, we led various initiation workshops to introduce Japanese beauty through its many facets: anti-aging self-massage, skin and scalp diagnosis, Kôdô, face mapping and contouring with Japanese professionals.