Bijo; at The Japan Store Mitsukoshi Isetan


Driven by the success of the first edition of the Bijo; pop-up, this new beauty selection was presented in the temple of Japanese culture in Paris under the theme "Uruwashi Beauty".

“Uruwashi Beauty” is a hymn to refinement; this Japanese term embodies the spiritual beauty, the innate grace and nobility that lie dormant in each one of us and are only waiting to be exalted.

The 14 brands selected represent the culture of pure and innovative Japanese beauty according to several themes: like the previous edition, skin care, hand care and hair care, Japanese craftsmanship and high-tech accessories, but also interior beauty, perfume and incense.