GOOD; our concept of beauty, design and Japanese lifestyle founded by Keiko Suyama and Sadaharu Hoshino, opened its first space on November 4, 2022 in the 6th arrondissement of Paris, in the heart of the Latin Quarter.
10 rue Casimir Delavigne 75006 Paris
What is Good; ?
Bi: 美: The beautiful
in; 縁: The link / 円: The circle / 苑: The space
GOOD; connects brands, artisans and artists who share the same aesthetic sensibility. A space where different types of beauty can be encountered and beautiful relationships can be forged and experienced.
Concept
The selection of Biën; is structured around 4 functional pillars.
美・衣・食・住
bi: i: shoku: jū
Beauty, clothing, food and lifestyle
美 Beauty
Also named Bijo; (B=beauty I=innovative J=Japanese O=original) this space offers 25 beauty and well-being brands whose materials and design, original and innovative ideas reflect the Japanese sense of beauty.
The selection emphasizes clean beauty with natural ingredients, plants from Japanese herbalism (Ki water, RUHAKU And Ipsum Alii), luxurious assets (the gold leaf of MAKANAI, the silk of Cokon Lab), and innovative methods like WAPHYTO which combines phytotherapy and superior biotechnology. This cutting-edge proposition is accompanied by sophisticated beauty tools such as the artisanal nail clipper SUWADA, brushes SHAQUDA made in Kumano, and the brands' ultra-innovative beauty rollers YA-MAN And Slim Cera.
衣 Clothing
The textile selection is based around the custom clothing creations of founder and designer Sadaharu Hoshino and will be enriched with exhibitions by Japanese artists and artisans such as the first Japanese large-format printed hemp fabric project Majotae, Hosoo textiles from Kyoto, Nishijin, Shibori textiles from Suzusan, Imabari artisan towels OLSIA and more.
食 Food
住 Art of Living
The lifestyle selection comes from the Japanese concept 用の美 yo-no-bi “the beauty of use”. Among the functional beauty resulting from the handwork of Japanese artisans, only items adapted to the European lifestyle have been selected.
The assortment includes tea boxes Kaikado from Kyoto, tea utensils from the ancestral home Asahi Yaki in business for 16 generations, woven bamboo flower baskets Kochosai Kosuga, traditional Japanese cypress wood buckets from Nakagawa Woodworks, as well as a wide selection of handcrafted items. The works of ceramist Nobue Ibaraki and Japanese paper flowers "Paper Eden" by Emi Shinozaki will be presented as an installation.
The space regularly hosts solo exhibitions from creators and artists, creating a variety of experiences, discoveries and connections with products.
The Bienën space; 陰
GOOD; finds its place in the setting of the historic building built in 1750, a few steps from the Théâtre Odéon. It was once the location of the famous café mentioned in Balzac's Philosophical Investigations.
With a 12 meter façade and 4 meter high ceilings, the space is flooded with natural light. The interior of the store is based on the theme of yin and yang. The "yin" space on the left side, dedicated to the art of living and artists' works, is decorated with dark oak furniture.
Space Bijo; 陽
On the right is the "yang" space with beauty and well-being products in a bright space adorned with white and natural wood. In the center, a magnificent Japanese cypress bar imported from Japan in cooperation with More Trees, managed by Ryuichi Sakamoto, welcomes guests for Japanese tea tasting and personalized advice. The multipurpose space located on the mezzanine is used for self-massage and furoshiki workshops as well as for treatments.
The Bien service;
Beyond the products, Biën; focuses on Japanese hospitality. The service is rooted in Japanese culture, which involves greeting customers, offering them tea, inviting them to sit in a chair and responding politely.
You can also participate in many workshops around beauty tools, layering and the Japanese art of living.
