Premium cotton - the luxurious Imabari towel

Premium Cotton towels use certified-organic cotton thread that is both environmentally friendly and gentle on users' skin. The ultra-loose twisting of the fibers that are strong and sturdy enough achieves a fabric that is soft to the touch and puffs out in response to even the slightest of air movements even after runs through the washing machine. 

Origin: Imabari Ehime, Japan