Platinum IE Treatment 200ml

Hydrolyzed keratin, an essential component of the formula, fuses with the hair's natural keratin to rebuild hair structure and fill in cracks, strengthening hair from the inside out.

Fullerenes, discovered in 1985 and awarded a Nobel Prize in Chemistry in 1996, are nanoparticles with antioxidant properties. They protect hair from damage caused by UV rays, pollution and free radicals, keeping hair healthy and color vibrant for longer.

Fullerenes : These powerful antioxidant molecules penetrate deep into the hair cortex to purify the hair and protect it from external aggressions, such as UV rays and pollution. They stimulate growth and restore shine while preventing damage caused by free radicals.

18-MEA (Methyl Eicosanoic Acid) : Naturally present in the outer layer of the hair, 18-MEA restores elasticity and reduces porosity. It helps retain moisture, making the hair softer and shinier.

Type 2 Ceramide : A key component of hair lipids, it creates a protective barrier that locks in moisture. Type 2 ceramide strengthens the hair structure, prevents breakage, and protects against external aggressions.

Meadowfoam Lactone : Extracted from plants, this ingredient binds to keratin to smooth and strengthen the cuticles. It restores shine and flexibility to the hair, even after chemical treatments, by repairing internal damage.

Hydrolyzed Keratin : This essential protein fuses with the hair's natural keratin to fill gaps and rebuild the hair fiber. It improves the texture, flexibility, and shine of the hair.

Deep Repair and Strengthen: The Platinum Treatment works deep to repair damaged hair with a unique synergy of keratins and ceramides. By penetrating to the heart of the hair fiber, it restructures and strengthens the hair, filling in cracks caused by chemical treatments, heat or exposure to the elements. This process makes hair stronger, more resilient and visibly revitalized.

Intense Hydration: Thanks to its formula enriched with hydrating agents such as ceramides and meadowfoam lactone, the treatment provides long-lasting hydration. It restores the water balance of the hair, restoring suppleness and softness, without weighing it down. The hydrating effect is immediate and long-lasting, with hair more manageable and looking healthier after each use.

Protection against External Aggressions: Fullerenes, a powerful antioxidant, protect hair from external aggressions such as UV rays, pollution and free radicals. This helps preserve not only the vitality of the hair, but also its natural color, which remains vibrant for longer. It is an advanced protection that strengthens the hair's protective barrier.

Cellular Regeneration: The presence of fullerenes and amino acids stimulates cellular regeneration of the scalp and hair. This process helps repair damaged cell membranes and promotes overall hair health, strengthening its density and vitality.

Improved Shine and Softness: The treatment provides natural shine and exceptional softness to hair thanks to its combination of hydrating and repairing ingredients. Hair instantly becomes smoother and silkier, with visible shine from the first use. The hair texture is transformed, giving hair more supple, luminous, and visibly revitalized.

Soothing Sensory Experience: In addition to its benefits for hair, the treatment offers a unique sensory experience. Enriched with a delicate lemongrass scent, it provides a feeling of well-being and relaxation with each application. The light and soothing fragrance transforms your hair routine into a true ritual of care and relaxation.

Frequency of use: Recommended use once a week for very damaged hair, or once every two weeks for regular maintenance.

Application of shampoo:

Use a small amount of shampoo on damp hair.

Gently massage the scalp with circular movements.

Do not rinse completely, retain approximately 10 to 30% foam.

Application of treatment:

Apply the treatment to towel-dried hair, mainly on the lengths and ends.

Detangle hair after application.

Leave the treatment on for between 5 and 20 minutes.

Use of a Scalp Brush: Recommended to evenly distribute products, optimize penetration of active ingredients and stimulate the scalp.

Rinsing: Rinse the treatment thoroughly after the application time, unlike shampoo which is not rinsed completely.

Effectiveness tips: Cover hair with a hot towel while applying the treatment to improve penetration and results.

Treatment approach: Use as a treatment alternating with sulfate-free shampoos and conditioners.