Platinum IE Shampoo 200ml

Hydrolyzed keratin, an essential component of the formula, fuses with the hair's natural keratin to rebuild hair structure and fill in cracks, strengthening hair from the inside out.

Fullerenes, discovered in 1985 and awarded a Nobel Prize in Chemistry in 1996, are nanoparticles with antioxidant properties. They protect hair from damage caused by UV rays, pollution and free radicals, keeping hair healthy and color vibrant for longer.

Taurine: This amino acid restructures and strengthens the hair fiber from the first use, also stimulating natural hair growth.

Hydrolyzed Keratin : Hydrosed keratin is an essential protein present in hair. It fuses with the hair's natural keratin to rebuild hair structure and fill in cracks, strengthening hair from the inside out. It improves the texture and shine of the hair. 

Fullerenes : These antioxidant molecules penetrate to the cortex of the hair to protect hair from damage caused by UV rays, pollution and free radicals.

Sodium Methyl Cocoyl Taurate : a surfactant of natural origin, very uncommon in France due to its delicate and expensive formulation.

Improved Shine and Suppleness: By combining these actions, the shampoo revitalizes the hair, restores shine and suppleness, and strengthens its resistance to daily aggressions. Hair appears more voluminous, stronger and brighter, thus regaining its natural vitality.

Deep Repair and Strengthening: Active ingredients penetrate to the heart of the hair fiber to repair internal damage caused by chemical treatments, heat from styling tools, or exposure to the elements. Hydrolyzed keratin, an essential component of the formula, fuses with the hair's natural keratin to rebuild hair structure and fill in cracks, strengthening hair from the inside out.

Stimulation of Hair Growth: The presence of taurine and other amino acids promotes better blood circulation to the scalp, stimulating hair follicles and encouraging hair growth. This process helps improve hair density and vitality, while reducing hair loss.

Deep Hydration: Moisturizing agents, like Sodium Methyl Cocoyl Taurate, provide intense hydration that helps maintain hair's optimal moisture level. This prevents dryness, frizz and gives hair a soft, silky texture. The moisturizing effect continues even after rinsing, leaving hair supple and pleasant to the touch.

Protection against External Aggression: Fullerene, thanks to its antioxidant properties, protects hair from damage caused by UV rays, pollution and free radicals. This helps preserve not only the health of the hair, but also its color, which remains vibrant and radiant for longer.

Pleasant Sensory Experience: In addition to its hair benefits, this shampoo offers a unique sensory experience thanks to its delicate lemongrass scent. This fragrance, both soft and refreshing, envelops the hair in a soothing and subtle fragrance, transforming each wash into a moment of pleasant and relaxing care.

Frequency of use: Recommended use once a week for very damaged hair, or once every two weeks for regular maintenance.

Application of shampoo:

Use a small amount of shampoo on damp hair.

Gently massage the scalp with circular movements.

Do not rinse completely, retain approximately 10 to 30% foam.

Application of treatment:

Apply the treatment to towel-dried hair, mainly on the lengths and ends.

Detangle hair after application.

Leave the treatment on for between 5 and 20 minutes.

Use of a Scalp Brush: Recommended to evenly distribute products, optimize penetration of active ingredients and stimulate the scalp.

Rinsing: Rinse the treatment thoroughly after the application time, unlike shampoo which is not rinsed completely.

Effectiveness tips: Cover hair with a hot towel while applying the treatment to improve penetration and results.

Treatment approach: Use as a treatment alternating with sulfate-free shampoos and conditioners.