Moisturizing shampoo developed in Japan by the brand &honey, now very popular in Japan. Its formula is based on a simple approach: preserving the hair's natural hydration from the washing stage.
Enriched with several types of honey with humectant properties, it helps maintain water at the heart of the hair fiber while gently cleansing the scalp. Its fine, enveloping foam eliminates impurities without drying.
After rinsing, hair is clean, softer, more supple, and naturally radiant.
Sensoriality: light and silky foam, soft and honeyed scent. For whom: dry, dull hair or hair lacking hydration.
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Technology
&honey formulas are based on a combination of humectant active ingredients, ingredients derived from the beehive, and protective agents, designed to support the hair fiber's moisture balance.
Each line was then developed to address a specific need:
– Deep Moist: supports hair hydration and comfort
– Melty: improves the manageability and appearance of frizz-prone lengths
Results & Benefits
Cleanses the scalp and hair lengths.
Helps preserve hair moisture after washing.
Provides suppleness and comfort to the hair fiber.
Used as part of a complete routine with other &honey Deep Moist products, it contributes to a “moisture balance” approach, aiming to maintain an optimal hair moisture level (approximately 14%).
The Ritual
Apply to wet hair.
Gently massage the scalp and lengths with fingertips until a uniform lather is obtained.
Rinse thoroughly.
To complete the routine, we recommend continuing your ritual with the &honey Deep Moist Hair Treatment 2.0.
Key Ingredients
Combination of honey, honey extract, honey protein, royal jelly, and propolis: supports hydration from the very first wash.
Cleansing agents: effectively cleanse the scalp and hair lengths.
Glycerin and panthenol: help maintain hair hydration and comfort.
Argan oil: used to enhance the softness and suppleness of hair lengths.
Keratin and hydrolyzed silk: contribute to a softer and more uniform appearance of the hair.
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