RUHAKU - The Organic Beauty Secret of Japan

December 18, 2024 | 2 min read

RUHAKU, the first organic skincare brand from Okinawa, the legendary island of longevity, certified by Ecocert, harnesses the exceptional power of Gettou leaves for visibly younger-looking skin.

OKINAWA: the island of longevity

Okinawa, in southern Japan, is renowned for the longevity of its inhabitants. Its unique plants, capable of surviving extreme sea winds and intense UV, are rich in powerful antioxidants. These antioxidants, extracted from Gettou leaves, contribute to skin health and beauty.

GETTOU: THE TREASURE OF OKINAWA

Gettou, a plant in the ginger family, thrives in harsh environments and contains 30 times more polyphenols than red wine. Its water and essential oil are recognized for their anti-ageing benefits. RUHAKU uses only Gettou grown on the sacred island of Hamahiga, organically certified by JAS.

THE MINIMALIST RUHAKU RITUAL: 6 PRODUCTS

RUHAKU offers a simple 4-step routine designed to hydrate, purify, and protect the skin while preventing oxidation.

STEP 1: CLEANSE

1. CLEANSING OIL

The organic cleansing oil removes makeup and impurities without disrupting the skin’s natural barrier. Formulated with natural AHAs, it gently exfoliates to reveal a luminous, refined complexion.

Price: €45 / 100 ml

2. GENTLE CLARIFYING SOAP

This solid soap, enriched with Okinawa clay and Gettou extract, deeply cleanses while maintaining hydration. Its artisanal process takes 90 days to create a creamy, skin-friendly lather.

Price: €24 / 80 g

3. FOAMING NET

Made from eco-friendly biodegradable fibers, this net creates a fine, creamy foam for deep yet gentle cleansing. Use it with the soap to optimize lather.

Price: €5

STEP 2: PURIFY

HYDRATING AND REGENERATING LOTION

This organic lotion envelops the skin in intense, long-lasting moisture thanks to its rich texture. Okinawan sea salt and sea grapes smooth and soften, while Gettou helps prevent UV damage.

Price: €40 / 100 ml

STEP 3: REGENERATE

REPAIRING NIGHT SERUM

This night serum revitalizes the skin while you sleep, reducing signs of fatigue and helping prevent the appearance of wrinkles. Enriched with Tamanu oil and Gettou extract, it nourishes and repairs in depth.

Price: €58 / 17 ml

ULTRA-HYDRATING SHEET MASK

A sheet mask infused with a creamy emulsion to hydrate and soothe. Perfect for a moment of relaxation, it preserves skin elasticity and radiance thanks to Tamanu and Gettou.

Price: €10 / 1 pc | €48 / 5 pcs

STEP 4:

RECHARGE

ULTRA-HYDRATING CREAM

This cream deeply hydrates while protecting the skin from dryness. Aloe vera, ceramides, and Gettou extract form a protective barrier against external aggressors.

Price: €54 / 30 g