The countless benefits of rice

Les innombrables bienfaits du riz
Rice has been an essential part of Japanese culture for centuries, not only as a staple food, but also as a powerful skin care ingredient.

Rice bran, rice oil, fermented rice and rice powder have all been incorporated into traditional Japanese beauty rituals, and their benefits have been confirmed by modern scientific research.





Rice bran 

Rice bran is the outer layer of the rice grain. It is rich in antioxidants, vitamins and minerals that nourish the skin. Its fine particles gently exfoliate the skin, leaving it smooth and radiant. Rice bran is also used in traditional Japanese remedies to treat skin conditions such as eczema and acne.


MOISTURIZING CLEAN FOAM

31€ 


KANAZAWA BEAUTY FACE CREAM 

 54€



DUAL-ENERGY HYDRATING SERUM

90€






Rice oil

Rice oil, extracted from rice bran, is an excellent source of vitamin E and fatty acids. It deeply hydrates and rejuvenates the skin, reducing the appearance of fine lines and wrinkles. Its light texture allows it to be easily absorbed without leaving a greasy residue.

ULTRA-MOISTRIZING DAY CREAM

45€

NOURISHING ADAPTOGEN CREAM

67€


RICE OIL

25€

ANTI-AGING ELIXIR OIL SERUM

65€





Fermented rice

Fermented rice, or sake lees, is a by-product of the sake-making process. It is rich in enzymes and amino acids that have powerful anti-aging effects on the skin. Fermented rice is used in Japanese skincare to brighten the complexion, reduce hyperpigmentation and promote collagen production.


SAKE ESSENCE MASK

6€


MOISTURIZING RICE FERMENTED ESSENCE

25€

 





Rice powder

Rice powder has been used in Japan for centuries to achieve a porcelain complexion. It is finely ground and can be mixed with water to create a gentle exfoliating paste that removes dead skin cells and brightens the skin. Rice powder is also a natural sebum absorber, making it ideal for oily skin.


EXFOLIATING HEMP & RICE SCRUB

28€




Science has also shown that bran, oil, fermented rice and rice powder contain compounds that can help protect skin from UV damage, prevent hyperpigmentation and promote collagen production. Japanese beauty brands have capitalized on these benefits and incorporated them into their products, creating a thriving market for rice-based skin care.








April 21, 2023