RUHAKU is the first Ecocert certified skincare brand from Okinawa in Japan, the legendary island of longevity,using the strong antioxydant powers from exclusive Gettou leaves.
RUHAKU is the word created by combining RYUKYU. Indeed, Okinawa island located at the southern end of Japan used to be called Ryukyu (famous for its beautiful blue ocean, deep forest and exceptional longevity) and BIHAKU (clear and supple skin in Japanese.)
OKINAWA: THE ISLAND OF LONGEVITY
Okinawa is a resort island of Japan, and it is famous for its high life expectancy.The benefits provided from the unique plants only found on the island contribute a lot to the health of its inhabitants.
The island of’Okinawa has an abundance of energetic plants. As Okinawa is under strong UV radiation, constantly exposed to a powerful sea breeze, its plants grow in a hostile environment. Nevertheless, they not only grow up powerfully even under such a difficult environment, but they keep fresh and strong. Those plants succeed into overcoming this because they all have strong antioxidants. The antioxidant has strong benefits to maintain beauty and a healthy skin.
RUHAKU ‘s desire is to help women regain a young and soft skin thanks to the plants coming from this exotic island.
GETTOU: THE KEY MATERIAL
Gettou is a herb classified in zingiberaceae that grows up to 2-3 meters height even in a harsh soil with strong UV radiation. Large and lush green leaves of Gettou have antiseptic and antibacterial effects.In Okinawa, they have been used for wrapping foods and insect repellent.
The Gettou that grows in the strong sunlight and sea breeze has a strong antioxidant effect. Gettou herb water and Gettou essential oil are gathering attention for their antiaging effect.
Only 30cc of Gettou essential oil can be extracted from 100kg of leaves.
It has been proven that the plant contains extremely high reactive oxygen removal effect from the research of Ryukyu University. Moreover, the Gettou has an aromatic effect that calms women’s minds that are likely to fluctuate by the changes of hormonal unbalance.
RUHAKU only uses Gettou plants cultivated on the Hamahiga island in Okinawa archipelago, that is certified by the biological organic institution “JAS”.
The island of Hamahiga is a sacred island, used to be called “the island where gods live”.
THE MINIMALIST RITUAL: 4 PRODUCTS
RUHAKU’s skin care products were conceived to prevent the appearance of age spots while moisturizing and providing your skin with nourishing essential elements.
- STEP 1: CLEANSE
The reset cleansing oil of RUHAKU removes make-up and impurities, as excess sebum without damaging the natural protection of your skin. Besides, it restores the thick extra layer of dead skin cells caused by disruption of the skin cycle, caused by exposure to ultraviolet rays which results into skin aging.
While applying, let yourself relax with the fresh and pleasant aroma of the Gettou herb. Formulated from AHA natural sources coming from 5 botanical extracts, this reset cleansing oil will leave your skin to a shining and clean state. Skin toning lotions and beauty oils easily penetrate smooth and radiant skin that has been exfoliated.
HOW TO PROCEED ?
- STEP 2: PURIFY
The Clear Moist Lotion of RUHAKU moisturizes the skin while softly removing cleansing agents and remaining makeup that cause dry and rough skin. Pure skin that has no stains improves the penetration of beauty oil.
Sea salt that contains rich minerals softens cuticles and leads to the smooth skin. Blended with Okinawa’ s sea grapes that have high moisturizing effect for keeping the moisture on the skin.
GETTOU that has a high antioxidant effect and care the UV damage will leads to fresh and youthful skin.
HOW TO PROCEED ?
After cleansing, take lotion on cotton and wipe the skin softly. If you scrub hardly, it can cause pigmentation and spot. Use like praise and stroke yourself who worked hard all day.
- STEP 3: REPAIR
The Cycle Repair oil RUHAKU leads to firm and elastic skin by adjusting the skin cycle that is likely to be irregular as getting old, and supporting the skin that is damaged by UV radiation.
The ultimate anti-aging oil contains rich vitamin E and Argan oil that prevents skin oxidation.
Blended with sesame oil that improves the circulation by removing reactive oxygen, and accelerating metabolism.
Rosehip oil that contains rich essential fatty acid indispensable for fresh and youthful skin will make your skin soften.
Gettou herb with its high content of antioxidants will care the UV damage and lead to fresh and youthful skin.
HOW TO PROCEED ?
STEP 4: RECHARGE
People who live in a dry environment and in which the water is hard tend to have lower secretory capacity of sebum, and the cuticles are likely to be thick. This is the moisture cream that makes such skins soft and elastic.
6 types of plant oil cover your skin and prevent from drying.
The beautiful sea water from Brittany the birthplace of thalassotherapy makes your skin soft.
GETTOU that has a high antioxidant effect and care the UV damage will leads to fresh and youthful skin. 2 types of aroma are blended. They will calm you down, and heal your skin and mind.
HOW TO PROCEED ?
Finally, get the cream on the palm of your hand. Then fold your hands like praying and put the cream on entire face thoroughly. For the points that are likely to dry, please put the cream repeatedly.